Creative Optimization Manager

About LINE MAN Wongnai

LINE MAN Wongnai is Thailand’s Leading On-Demand Delivery and Lifestyle e-commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.

What you’ll do:

• Develop and implement a structured process for testing in-app artwork and creatives within LINE MAN application.
• Prioritize creative experiments based on their business impact.
• Collaborate with design, UX, and product teams to ensure in-app artwork tests align with overall product goals and user experience
• Drive Continuous Improvement of In-App Creative Performance.
• Make data-driven decisions to adjust creative elements, ensuring that each iteration leads to improved user engagement and ROI.
• Report on the results of creative testing and provide actionable insights to inform future designs and campaigns.

What you’ll need:

• Bachelor’s degree in Marketing, Advertising, Design, or a related field.
• 3-5 years of experience in creative optimization with a focus on mobile applications, ideally in e-commerce business.
• Expertise in A/B testing and creative experimentation, specifically with in-app artwork and user journey flows.
• Proficiency in performance tracking and analysis tools (e.g., Google Analytics, Appsflyer).
• Strong design sensibility, with the ability to collaborate with creative teams to develop high-impact visuals.
• Understanding of UX/UI principles and how they intersect with creative performance in a mobile application.