Creative Director, Marketing

Better is reimagining home finance and making it faster, cheaper, and easier for everyone to become a homeowner. We leverage creative technology and innovation to make the home buying journey more approachable and understandable and home finance more affordable and accessible. Here are some interesting facts to help you get to know Better:

- We’ve funded over $100 billion in loans for our customers, more than any other fintech

- Yahoo! Finance - Best Mortgage Lender for First Time Homebuyers of January 2025: Best lender for quick approval

- Yahoo! Finance - Best Mortgage Lenders of 2025: Best online mortgage lender 

- Fintech Breakthrough Award: Best Lending Innovation Award 

- Money Magazine - 8 Best Mortgage Lenders of 2025: Best for fast closing

- We are Forbes’ Best Online Mortgage Lender for 2023

- We have raised over $1.2 billion in equity capital to transform the mortgage industry, the largest financial asset class in the world

We are a place where smart, hungry, ambitious people who want to recognize their full potential thrive. 

A Better Opportunity  

We’re looking for an experienced Creative Director to lead our marketing efforts for the growth team. This role demands a leader who excels in creating clarity, navigating a complex and heavily compliant industry, and who thinks systematically about marketing creative. In this role you’ll be balancing creative performance with brand standards and consistency—while building world class marketing funnels. Your leadership will be instrumental in driving innovation, growth, and setting the creative vision for Better. 

Responsibilities

• Develop and implement a cohesive brand and performance marketing strategy that differentiates Better in the mortgage industry. 
• Be the steward of the brand across all marketing touchpoints, ensuring high-quality and on-brand content, striving for performance brand content and marketing pieces. 
• Collaborate with key stakeholders and outside agency partners to set the creative strategy to bring the brand to life across initiatives, channels, and products. Use this strategy to guide the priorities and output of the creative team. 
• Manage a small yet efficient team of creatives to execute work in a variety of channels and projects such as web, landing pages, display, direct mail, content, paid social, and video. 
• Develop creative systems and workflows that allows for agility, empowering creatives to do their best work, and promote business growth. 
• Cultivate ownership of marketing initiatives and performance across the growth team through iteration, experimentation, and subject matter expertise in products and/or channels. 
• Develop an iterative approach to creative to build a testing culture for creative assets that drive performance improvements. 
• Inspire creativity across the organization, partnering with sales and product to drive innovation and calculated risk-taking, positioning Better as a leader that customers can trust in the online mortgage space. 

Qualifications

• 8-10 years of relevant work in creative field with a portfolio of results-driven work that shows diversity of experience across both online and offline marketing. 
• Led an in-house creative team that has developed full funnel creative campaigns for awareness through to acquisition. 
• Experience in performance marketing across multiple channels. 
• Experience with brand management/design. 
• Experience working for an agency and in-house. 
• 5+ years of people management and mentorship experience. 
• Strong foundational design knowledge with expert level experience working in Figma and Adobe creative suite. 
• Experience with marketing campaigns across multiple mediums—OOH, print, social, video, broadcast, web, and across the funnel (awareness, conversion, advocacy, etc.). 
• Experience with B2C brands. Have worked in Tech (financial services not required - but a plus). 

Company Benefits 

We are thrilled to offer all our full-time employees the following benefit offerings:

- Benefits eligibility effective DAY ONE 

- *$0 medical plan premium offering coverage nationwide paired with our Health Savings Account that includes an employer contribution (*Additional Medical, dental, vision plan options also all with nationwide coverage)

- Flexible PTO

- Immediate virtual mental health support by licensed therapists for our employees and their eligible dependents age 6 and up! First few visits at no cost to you!

- Personalized care for every fertility and family care journey for our employees and their partner!  

- Dependent care benefits (i.e. childcare and/or elder care costs) and commuter benefits both include a company match! 

- Discount programs and perks including pet Insurance!

In Office Perks include:

- Have Lunch on us! Daily lunch stipend for meals while in the office

- Monthly social events

- NYC HQ Oculus discounts

The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided.

Disclaimer  

Better Home & Finance Holding Company is an equal opportunity employer committed to fostering an inclusive and diverse environment for our employees. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status, or any other reason protected by law.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. Better will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.