Creative Director, Brand Design

Posted 22 Days Ago
Chicago, IL
Hybrid
130K-193K Annually
Senior level
Consumer Web • Food • Manufacturing
The Role
As Creative Director, you will lead brand design strategy for CPG brands, overseeing creative vision, team management, and packaging solutions.
Summary Generated by Built In

As Creative Director of Brand Design, reporting to a Senior Director, you will lead the creative vision and design strategy for Conagra’s robust portfolio of brands across multiple categories for North America. You will translate consumer insights and brand strategy into compelling visual and verbal design solutions that inspire consumer preference, market difference and commercial success. We are a culture that values the power of design. You will present creative concepts and strategies to C-level clients, oversee the development of comprehensive brand identity systems and packaging architecture, and guide teams through the design process from concept to production.

Your Impact:

  • Architect distinctive brand identities and visual narratives across our diverse CPG portfolio.
  • Lead innovative packaging design strategies that capture each brand's unique essence.
  • Direct and mentor a team of designers, ensuring quality and innovative solutions
  • Present creative concepts and strategies directly to C-level clients
  • Oversee the development of brand identity systems and packaging architecture design
  • Guide teams through the entire design process from concept to production
  • Collaborate with cross-functional teams to create a cohesive and meaningful vision from blank slates
  • Lead creative alignment sessions with partners from junior brand managers to C-level executives, navigating diverse perspectives to lead consensus and unlock fresh solutions.
  • Demonstrate a high level of design thinking abilities and guide creative direction
  • Apply behavioral science principles to design execution
  • Exercise a leadership style that nurtures creative talent in a corporate environment.
  • Translate between "business strategy" and creative speak"
  • Navigate corporate environments while protecting creative integrity

Your Experience:

  • 10+ years' experience in consumer-packaged goods (CPG) packaging design, with proven portfolio
  • Experience with major retailers and global CPG brands
  • Experience with retail environments and shelf impact
  • Balance creative excellence with business goals
  • Commercial knowledge and strategic brand understanding
  • Knowledge of packaging production processes and materials
  • Experience managing and growing creative teams
  • Expert understanding of consumer trends and market dynamics
  • History of solving unique, complex problems that have a broad, inter-connected impact on the business

Number of Days in Office: 3

Located in downtown Chicago along the Chicago River, our corporate headquarters is in the landmark Merchandise Mart building, with access to public transit, and several options for dining and shopping in the area.

At this time, we require applicants for this role to be legally authorized to work in the United States without requiring employer sponsorship either now or in the future.

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Compensation: 

Pay Range:$130,000-$193,000

The annual salary listed above is the expected offering for this position. An employee’s actual annual salary will be based on but not limited to: location, relevant experience/level and skillset, while balancing internal Conagra employees’ equity. Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.

Our Benefits:

We care about your total well-being and will support you with the following, subject to your location and role:

  • Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
  • Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
  • Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
  • Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities

Our Company:

At Conagra Brands, we have a rich heritage of making great food. We aspire to have the most impactful, energized and inclusive culture in food. As a member of our 18,000+ person team across 40+ locations, you are empowered to reach your potential, make an impact and own your career. We're in the business of building champions – within our people and our iconic brands like Birds Eye ®, Slim Jim® and Reddi-Wip®.

Our focus on innovation extends beyond making great food, it also reflects our commitment to embracing new solutions that positively impact our team, the communities we serve and the health of our planet. Foodies Welcome.

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law. Reasonable accommodation may be made upon request.

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The Company
HQ: Chicago, IL
18,500 Employees
Hybrid Workplace
Year Founded: 1919

What We Do

Conagra has the most impactful, energized and inclusive culture in food. Our diverse team embraces debate to challenge marketplace/business conventions. We are respected for our great brands, great food, great margins and consistent results.

We combine a rich heritage with a sharpened focus and entrepreneurial spirit. Conagra’s portfolio of iconic and emerging food brands continues to evolve to offer contemporary choices for every occasion. We are a 100 year-old company with a startup attitude - an imperative to transform how we do business. What’s not changing? Our timeless values: integrity, external focus, broad-mindedness, agility, leadership by all, and a focus on results.

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