Job Description
WHAT YOU’LL DO
- Develop copy in fashion campaigns and elevated content in line with project plans, ensuring H&M tone of voice and brand direction.
- Create versatile texts and customer-focused messages adapted to omnichannel solutions (print, digital, video, social, etc.).
- Conduct research based on purpose, product, and target group, and produce copy ideas for each project in line with its purpose.
- Stay updated on customer behavior and communication trends.
- Ensure that copy is approved from a legal (copyright) perspective.
WHO YOU’LL WORK WITH
You will be part of the Marketing team, collaborating with cross-functional teams to achieve aligned goals and contribute to added customer value, a strong brand, and increased sales.
WHO YOU ARE
We are looking for people with…
- 3+ years of experience in copywriting within fashion, lifestyle, or retail.
- A great interest in fashion.
- Strong understanding of brand tone of voice and storytelling.
- Ability to craft engaging, customer-centric copy, tailored for maximum relevance and impact across multiple channels.
And people who are…
- Excellent communicators, both in writing and verbally, able to get their message across.
- Driven and initiative-taking, with the ability to stay organized and maintain structure in a hectic environment.
- Curious and collaborative team players who thrive in a dynamic setting and actively seek new knowledge and perspectives.
- Fluent in English, with excellent written and verbal skills.
ADDITIONAL INFORMATION
This is a fulltime permanent position based at our Head Office in Stockholm, starting by 1st April 2025, Apply by sending in your CV and Portfolio in English as soon as possible, but no later than the 21st February 2025.Due to data policies, we only accept applications through our career page.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
- H&M Incentive Program – HIP. Learn more about the program here.
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries.
But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers.
Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future.
Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you.
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