Copywriter - Long Form

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

Are you a master wordsmith with a passion for crafting compelling, research-driven, long-form content? Do you have the ability to translate complex medical, scientific, and wellness topics into engaging, high-impact narratives? If so, we’re looking for you!

The Longevity Medical Division is at the forefront of cutting-edge health and longevity education, producing world-class events, research, and content. We’re seeking a Copywriter – Long-Form Content Specialist to create deeply engaging, authoritative content that positions our brand as the leader in longevity, wellness, and medical innovation.

What You’ll Do:

Long-Form Content Creation

• Write, edit, and refine in-depth articles, white papers, case studies, eBooks, thought leadership pieces, and industry reports.
• Develop well-researched, data-driven content that informs, educates, and captivates healthcare professionals, researchers, and wellness enthusiasts.
• Maintain a consistent brand voice and tone across all content while tailoring messaging to different audience segments.

Editorial Excellence & Research

• Conduct deep-dive research into longevity medicine, wellness trends, and cutting-edge healthcare topics.
• Transform complex scientific and medical information into engaging, digestible, and persuasive content.
• Ensure accuracy, clarity, and credibility by fact-checking sources and collaborating with subject matter experts.

Content Strategy & Thought Leadership

• Develop pillar content that fuels blog posts, social media, email marketing, and lead-generation efforts.
• Support SEO efforts with strategic keyword integration, metadata, and content optimization.
• Collaborate with marketing, product, and event teams to create impactful messaging that drives engagement and conversions.

Multi-Channel Content Support

• Repurpose long-form content into short-form blogs, email copy, social posts, and ad campaigns.
• Assist in crafting compelling landing pages, website content, and event descriptions.
• Ensure all content aligns with marketing objectives and audience needs.

Qualifications

Who You Are:

• A storytelling expert who knows how to engage readers through compelling narratives and structured arguments.
• A research-driven writer who can distill complex topics into easy-to-understand, informative content.
• A detail-oriented editor who maintains high standards of grammar, structure, and readability.
• A strategic thinker who understands content marketing and the role of long-form content in driving engagement.
• A collaborator who thrives in a team environment and can work across departments.

What You Bring:

• 3+ years of experience in content writing, journalism, or copywriting, with a focus on long-form content.
• A strong portfolio showcasing white papers, research articles, case studies, or in-depth blogs.
• Exceptional writing and editing skills, with a keen eye for detail and storytelling.
• Ability to translate complex medical or scientific topics into engaging, accessible content.
• Familiarity with SEO best practices, keyword research, and content marketing strategies.
• Proficiency in CMS platforms (WordPress, etc.) and content management tools.
• Strong project management skills with the ability to handle multiple assignments under tight deadlines.

Additional Information

The salary range for this role is: 45,000 — 55,000 USD/annum

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.