Copywriter and Content Manager

Posted 10 Hours Ago
Be an Early Applicant
Minneapolis, MN
55K-60K Annually
Mid level
Retail
The Role
The Copywriter and Content Manager at Bachman’s is responsible for editing and creating engaging content across marketing channels, maintaining brand voice, managing social media platforms, and analyzing content performance to optimize strategies. Collaboration with internal teams and support in content marketing plans for retail and business goals are key duties.
Summary Generated by Built In


Copywriter and Content Manager 
 Salaried Position

Bachman’s is committed to creating a caring environment while inspiring a passion for bringing beauty to life. Are you looking for steady, salaried, employment with great benefits? Do you want to work for a company that cares about its employees? Are you looking for a positive work environment and a team atmosphere? Don’t wait, apply now!
At Bachman's, the Content Manager is responsible for editing and copywriting across Bachman's Retail and Business Divisions. This role requires exceptional attention to detail and strong editing skills to maintain a consistent tone and voice. The Content Manager will also create fresh, engaging content for social media and marketing initiatives, ensuring alignment with brand objectives and target audience preferences. This position is responsible for managing and optimizing various social media platforms to achieve marketing and communication objectives. 

Job Duties:

  • Review, edit, and proofread all marketing content for accuracy, consistency, and brand voice. 
  • Write compelling copy for promotional materials, email campaigns, product descriptions, and blog posts. 
  • Collaborate with internal teams to understand project goals and create content tailored to audience needs. 
  • Develop engaging content for Bachman's social media platforms. 
  • Maintain a fresh, on-brand tone and voice that resonates with followers and drives engagement. 
  • Schedule posts and monitor real-time interactions to foster a strong online community. 
  • Assist in creation of seasonal campaigns and initiatives to support retail and business goals. 
  • Coordinator with the marketing team to align messaging and creative assets across channels. 
  • Support divisional sales managers in creating and executing content marketing plan to reach target audience. 
  • Monitor the performance of content and campaigns through analytical tools. 
  • Provide insights and recommendations for optimizing content strategies based on performance data. 
  • Assist managers with evaluating KPIs and optimizing campaign performance using data-driven approach. 

Qualifications:

  • 4 year degree in Marketing or related field, or relevant experience 
  • Advanced attention to detail 
  • 3+ years content administration 
  • Strong organizational skills 
  • Strong interpersonal skills, including the ability to quickly build effective working relationships with individuals in a variety of business functions 
  • Knowledge and experience in a retail environment and managing social media accounts 
  • Horticulture knowledge and interest is a plus 
  • Experience with Adobe Suites and Microsoft Office 

Benefits: 

  • Medical Insurance
  • Health Savings Account/PPO
  • Dental Insurance
  • Vision
  • Life and AD&D
  • Disability, Accident, Critical Illness Insurance
  • 401(K)
  • ID Watchdog
  • Pet Insurance
  • Wellness
  • Employee Assistance Program (EAP)
  • PTO
  • Paid Holidays (6/year)

Schedule: Monday- Friday, weekends and additional hours possible during peak times 
Compensation: $55K-$60K yearly 

Don’t settle, come grow with us!

Bachman’s is an Equal Opportunity Employer

 

The Company
HQ: Minneapolis, MN
358 Employees
On-site Workplace
Year Founded: 1885

What We Do

Bachman’s was founded in 1885 and remains family-owned, with fifth-generation Bachman family members leading the company today. Based in Minneapolis, Bachman’s operates retail locations in the Twin Cities, including six full-service floral, home, and garden centers, a gift and décor store in Galleria Edina, a hardscapes center (Farmington), and 28 floral departments within Lunds & Byerlys grocery stores. The company also operates indoor and outdoor landscaping divisions, a wedding/special events department, a nursery wholesale division, seven acres of greenhouses, and a 670-acre growing range in Farmington, Minn., which produces many of the plants, flowers, and landscaping products sold by Bachman’s today.

To place an order with Bachman’s, call (612) 861-7311 from within the Twin Cities or (866) 222-4626 from outside the Twin Cities. Or, to find retail locations, more information about Bachman’s, or answers to your gardening questions, visit Bachmans.comBachman’s was founded in 1885 and remains family-owned, with fifth-generation Bachman family members leading the company today. Based in Minneapolis, Bachman’s operates retail locations in the Twin Cities, including six full-service floral, home, and garden centers, a gift and décor store in Galleria Edina, a hardscapes center (Farmington), and 28 floral departments within Lunds & Byerlys grocery stores. The company also operates indoor and outdoor landscaping divisions, a wedding/special events department, a nursery wholesale division, seven acres of greenhouses, and a 670-acre growing range in Farmington, Minn., which produces many of the plants, flowers, and landscaping products sold by Bachman’s today.

To place an order with Bachman’s, call (612) 861-7311 from within the Twin Cities or (866) 222-4626 from outside the Twin Cities. Or, to find retail locations, more information about Bachman’s, or answers to your gardening questions, visit Bachmans.com.

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