Coordinator, Regional Social Content

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR seeks a talented professional to join in the position of Coordinator, Regional Social Content based in our Concord, North Carolina office.

The Coordinator, Regional Social Content is responsible for delivering social media value through strategy and content development and execution.

Duties include but are not limited to:

• Assist in the ideation, development, management, and execution of content programs and campaigns designed to help the organization meet and exceed business goals and objectives.
• Provide strategic content support of NASCAR Regional’s social and digital channels.
• Execute content development by leveraging relevant tools (e.g. Adobe’s creative suite) and working with NASCAR Regional Video & Editorial, NASCAR Regional Series Operations, NASCAR Advance Auto Parts Weekly Series tracks, National Series Content Teams, Creative Design, and Track Social teams.
• Create content for all league content channels, with an emphasis on the NASCAR Regional Social handle (NASCAR Whelen Modified Tour and NASCAR Advance Auto Parts Weekly Series), and ARCA Menards Series handles.
• Develop relationships with the National Series Social teams to leverage new technologies, collaborate on content development, and maximize reach.
• Leverage social media analytics (in collaboration with Analytics & Insights team) and apply key learnings to content strategy.
• Maintain current knowledge of, conduct regular research on, and monitor other sites (both sport and non-sport) for latest online innovations and technology.
• Travel: up to 40% travel, including weekends (primarily day trips).

Required skills / experience:

• Bachelor's degree (B.A.) from four (4) year college or university and or a minimum of three (3) years of current experience in social media and content development; or equivalent combination of education and experience.
• Proficient on all Company-provided hardware and software. Knowledge of social media content management and reporting platforms.
• Experience with Adobe Photoshop, After Effects and Premiere.
• Valid driver’s license.
• Excellent verbal and written communication skills.
• Able to work a non-traditional work week, including nights and weekends. 
• Knowledge of and experience with social media content management and reporting platforms. 
• Proven track record of creative and innovative thinking, especially in the social space.
• Passion for digital and social media and using those disciplines to advance business goals.
• Experience working with sports and entertainment properties preferred.
• Experience working with video and design tools and software.
• Proficient knowledge of the NASCAR Regional Series and other grassroots racing series is preferred.

Apply Now!

Learn more about this role and our team by applying at https://careers.nascar.com/  for consideration.

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.