Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company’s portfolio includes a collection of world-renowned venues – New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for 90 years. More information is available at www.msgentertainment.com.
Who are we hiring?
Support the implementation of fan-focused brand strategies, campaign execution and fan engagement for Productions with a focus on the Christmas Spectacular, the Rockettes, venue tours and corporate/enterprise-wide initiatives. This individual will support the marketing strategy team and will be a point of contact with internal stakeholders, external agencies and partners to ensure effective development and execution of marketing efforts to achieve business goals.
What will you do?
- Support the marketing strategy team in execution of marketing functions, specifically strategy development and plan implementation, building out marketing calendars, tracking budgets and ensuring delivery of all marketing assets in-season and year-round.
- Role involves consultation with media, creative, insights, digital strategy and P&L teams. Collaborate with internal stakeholders and external agencies and partners to ensure effective development and execution of marketing efforts for Productions and venue brands and corporate initiatives.
- Development and ongoing execution and optimization of Christmas Spectacular and Rockettes marketing partnerships fulfillment.
- Develop a solid understanding of our consumers and fans by working directly with the insights / analytics / ticketing/sales teams to review available data, competitive activity, and sales volume. Assist in weekly reporting metrics and recommendations.
- Support and assist with marketing strategy implementation of MSG’s venue brands and expansion efforts (i.e. new venues).
- Report to Senior Director Marketing Strategy and represent the Productions marketing strategy team at key meetings or on key projects.
- Create marketing recap/performance documentation at end of each show season/run.
- Management and tracking of all marketing budgets including direct costs, deliverables, agencies costs/fees, etc.
What do you need to succeed?
- Bachelor’s degree
- Minimum 1+ years’ experience in marketing or advertising with a strong background and interest in live entertainment, theater, venue attractions and current pop culture.
- Experience in creative development from writing a brief, legal review, approvals process, scheduling, production, and trafficking.
- Competency with analytics and interpretation of ticket sales, demographic, database, research and competitive data, to provide support for marketing efforts and recommendations.
- Exceptional verbal and written communication, negotiation, project management and time management skills required.
- Attention to detail and strong organizational and communication skills required.
- Must have strong knowledge of NY marketplace.
- Proficiency in Microsoft Office programs including Word, Excel, PowerPoint.
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Pay Range
$45,000—$64,000 USD
At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.
We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law mandates, MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required.
What We Do
MSG Entertainment is a world leader in live entertainment, comprised of world-renowned venues and marquee brands. Utilizing our powerful assets and expertise, we produce, present, or host a variety of entertainment and sports events, delivering unforgettable experiences for millions of fans each year. Across our venues and brands, MSG Entertainment sets the standard for excellence and innovation while forging deep connections with diverse and passionate audiences.
Our Company includes our portfolio of iconic venues: New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – each a prominent destination for unforgettable experiences and events. With flexible seating capacities and configurations that range from 2,800 to 21,000, our venues enable us to showcase a broad array of compelling sporting events, concerts, family shows, and special events that cover a wide spectrum of genres. This includes at Madison Square Garden, known as “The World’s Most Famous Arena,” which serves as home to the New York Knicks and New York Rangers – two of the most recognized franchises in professional sports – and perennially hosts the biggest names in music and entertainment.
MSG Entertainment also features the wholly-owned original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for generations of fans at Radio City Music Hall since 1933. The show’s enduring popularity is driven by the world-famous Radio City Rockettes, the longest-running precision dance company in America.
More information is available at www.msgentertainment.com
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