About Westman Atelier
A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.
- A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
- Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science
About Our Founder
Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.
Position Summary
The Coordinator, Brand Marketing will support the creation of impactful, brand right experiences across influencer, PR, events, mailers and IRL for both new product development and evergreen campaigns. This role will focus on scaling and maintaining the influencer and gifting program to achieve monthly and annual goals. It will also support IRL experiences across VIP, influencer, MUAs, pop ups, and retail. The ideal candidate will thrive in a fast-paced, collaborative environment, able to prioritize effectively, and contribute to crafting meaningful connections that amplify Westman Atelier’s voice.
Responsibilities:
- Assist Brand Marketing team with day-to-day influencer identification and relationship building, including evergreen gifting and prep for paid partnerships across Instagram, TikTok, etc.
- Assist with updating and maintaining internal influencer database + tracking influencer mentions (organic + sponsored) through Tribe Dynamics
- Help with daily send-outs to influencers, brand partners, makeup artists and VIPs
- Build out influencer + editor mailer lists in partnership with Brand Marketing Manager
- Assist with day-to-day liaising with our press agency for sendouts, brand assets, product information
- Coordinate monthly/quarterly product replenishment orders for all 3 PR agencies
- Manage evergreen gifting program in partnership with Brand Marketing Manager + Director of Brand Marketing
- Monitor and track industry trends, specifically as it relates to influencer marketing and social media, how other brands are collaborating and creating unique experiences
- Contribute to unique IRL brand activations, events, and experiences that embody the ethos of Westman Atelier, build community and WOM.
- Support event logistics, from venue scouting to guest management, ensuring seamless execution and high-impact guest experiences.
Requirements:
- Bachelor's degree in Marketing or related field
- Prior experience working in influencer marketing, PR, social media, and/or marketing departments, particularly in a startup environment is a plus
- Excellent interpersonal communication and writing skills
- Beauty experience preferred
- Agile, highly organized individual with a knack for data and drive to innovate
- Proficient in Google Sheets, Slides, and Docs
Westman Atelier offers a holistic total compensation package designed to support employees in all aspects of life, including a robust suite of health benefits, wellness perks, 401k, and paid parental leave. The base salary for this position will range from $60,000 - $70,000. Exact compensation may vary based on job related skills, experience, and location.
*this is a remote position*
What We Do
Founded in 2018 by professional makeup artist Gucci Westman. For Westman, there are three vital signs of modern beauty: luxury, efficacy, and clean, consciously-crafted ingredients. For her first makeup line, she combines supremely buttery, rich textures with the best plant-based active ingredients. The ultimate naturally beautiful complexion — now available to everyone.
We are creating a new standard in luxury that we like to call consciously crafted beauty. Consciously crafted beauty means a transparent and thoughtful approach to innovation that recognizes modern needs, balancing ethical beauty standards with science, technology and product performance. It means we are always evolving and learning. And it means we are passionately committed to products formulated with integrity.
We believe makeup should do more than enhance — it should calm, nourish and balance. Westman Atelier ingredients are thoroughly and thoughtfully curated by both artist and chemist so you can enjoy skin-benefiting, non-toxic makeup that performs at the highest possible standard.
Our commitment is to constantly review, research and reassess our ingredients as fresh information comes to light — in the meantime, we’ll always be completely transparent about our formulations, which meet the European Union’s rigorous standards for clean beauty. And we promise never to use, parabens, PEGs, phthalates and many other harmful chemicals. Feel good about your skin from the inside out.
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