Conversion Rate Optimization Manager

Company Description

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering a best-in-class customer experience.

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

Check us out on the web!

Job Description

Brightspeed is seeking a Conversion Rate Optimization Manager to join our team! In this role, you will be optimizing our website and digital channels to improve conversion rates and drive business growth. Defining and executing strategy to drive omni-channel acquisition through brightspeed.com. Building, maintaining, and optimizing both upper-funnel pages and the buyflow/checkout. Execution of dynamic content/offers, A/B testing, launching pricing and online promotions, and measuring & reporting on site performance. Creating a positive customer experience Working in a SAFe Agile development environment and partner with stakeholders across the business including UX/UI designers, Software Engineers and Product Owners.

As a Conversion Rate Optimization Manager, your responsibilities will include:

• Developing and implementing a comprehensive conversion rate optimization strategy to increase website conversions and lead generation
• Conducting data analysis and user research to identify areas for improvement and optimization
• Collaborating with cross-functional teams to develop and execute A/B tests and multivariate tests
• Optimizing website performance, user experience, and customer journey to increase conversion rates
• Monitoring key performance indicators (KPIs) and website analytics to track progress and identify areas for improvement
• Staying up-to-date on industry best practices and trends in conversion rate optimization and digital marketing
• Working closely with the marketing team to align conversion rate optimization efforts with overall marketing strategies and goals
• Providing regular reports and updates on conversion rate optimization initiatives to stakeholders

Qualifications

WHAT IT TAKES TO CATCH OUR EYE:

• Bachelor's degree in marketing, business, statistics, or a related field
• Proven experience in conversion rate optimization, A/B testing, and data analysis
• Strong understanding of user experience design principles and best practices
• Proficiency in web analytics tools such as Google Analytics, FullStory, or similar platforms
• Excellent communication and collaboration skills
• Ability to work effectively in a fast-paced and dynamic environment

BONUS POINTS FOR:

• Master's degree is a plus
• Experience in the telecommunications or broadband industry

#LI-GF1

Additional Information

WHY JOIN US?

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. 

Diversity, equity and inclusion are at the center of our grounding belief in Being Real. 

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer/Veterans/Disabled

For all applicants, please take a moment to review our Privacy Notices:

• Brightspeed’s Privacy Notice for California Residents
• Brightspeed’s Privacy Notice