Conversion Rate Optimization (CRO) Specialist

Posted 10 Days Ago
Be an Early Applicant
4 Locations
Remote
Mid level
Information Technology • Consulting
The Role
The CRO Specialist will optimize landing pages and campaigns, conduct testing, analyze performance metrics, and collaborate with teams to drive conversions.
Summary Generated by Built In

Description

Who We Are:

At Wisevu™ and our sister brand CharityMarketing.com, we’ve been driving digital marketing success for over 17 years, specializing in SEO, digital PR, AI, content marketing, and web development for healthcare, home services, and charity clients in Canada, USA, and Europe.

Wisevu™ is a fully remote team of 20+ specialists. You'll work on exciting client accounts in major markets like NYC, Toronto, and Spain—implementing cutting-edge strategies that drive real impact.

Learn more at wisevu.com.

What Will You Do?

  • Optimize landing pages, sales funnels, and Google & Meta ad campaigns to boost lead generation and conversions.
  • Conduct A/B and multivariate tests to improve user experience and performance.
  • Analyze heatmaps, user recordings, and data to refine layouts, CTAs, and creatives.
  • Collaborate with designers, developers, and paid ads specialists to implement CRO-driven improvements.
  • Monitor key metrics such as conversion rates, cost per conversion, and funnel efficiency.
  • Use tools like Google Analytics, Hotjar, Crazy Egg, VWO, and Looker Studio for analysis and reporting.
  • (Preferred, not required) Explore AI tools to enhance content and design performance.
Requirements

You’re a Great Fit If You Have:

  • 3+ years of experience in Conversion Rate Optimization or related field.
  • Work experience in a digital marketing (advertising) agency.
  • Bachelor's degree in Marketing, Business, Communications, IT, or a relevant field.
  • Excellent written and spoken English skills at a professional level.
  • Strong knowledge of A/B testing, heatmaps, and funnel optimization.
  • Experience with Google Ads & Meta Ads optimization.
  • Familiarity with tools like Google Analytics, Hotjar, Crazy Egg, VWO, or similar.
  • Experience collaborating with designers, developers, and ad specialists.

Bonus Points:

  • Experience with AI-driven content and design tools.
  • Knowledge of email marketing CRO.
  • Client-facing experience.

Work Timings:

  • 9 am-5 pm EST workday (Monday - Friday).
Benefits

What We Offer:

  • Fully remote work.
  • The starting monthly salary between $2000-$3500 CAD, which will be negotiated during the interview based on competencies, skills and experience.
  • Premium Employee Development Training.
  • Quality equipment (Free computer and cell phone).
  • Quarterly performance bonuses.
  • Many other benefits will be discussed during the interview.

Apply now and help us achieve exceptional digital marketing results—together!

Wisevu Inc.

2025 © All the content in this job ad is the sole private property of Wisevu Inc. and shall not be used without written consent from Wisevu Inc. The content therein is protected by the Copyright Act of Canada and the Copyright Act of United States of America. All Rights Reserved.

Top Skills

Crazy Egg
Google Ads
Google Analytics
Hotjar
Looker Studio
Meta Ads
Vwo
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The Company
Mississauga, Ontario
21 Employees
On-site Workplace
Year Founded: 2008

What We Do

Wisevu is a professional digital marketing & consulting agency specializing in developing and implementing custom online business strategies for Canadian businesses with local and international reach.

Our 3 core services include:
1. Web Design & Development
2. SEO
3. Facebook Marketing

Wisevu Mission
Our mission can not be defined without first defining "Wisdom"​.

“Wisdom is the ability to perform the action(s) with the highest degree of adequacy under any given circumstance, with the limitation of error in any given action. This implies a possession of knowledge, or the seeking of knowledge, to apply to the given circumstance, and the willingness as well as the ability to apply perception, judgement and action in keeping with the understanding of what is the optimal course of action.”

As such, Wisevu’s mission is to help companies involved in activities that contribute to the betterment of our communities and the world, achieve their organizational objectives, by implementing our Online Marketing Wisdom at mutually beneficial rates

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