At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.
As a Marketing Operations Specialist, you support the APAC field and digital marketing team at Branch to drive meaningful engagement across customers, prospects, and partners. You will have the opportunity to learn how to drive best-in-class marketing programs by partnering with regional marketing managers. You’ll be part of a team that is hungry to succeed, tackles difficult objectives, and celebrates together.
As a Marketing Operations Specialist, you’ll get to:
- Create and send email campaigns using Marketo marketing automation tool.
- Create and manage event web pages using existing platforms.
- Follow defined operating procedures to set up backend program automations using Marketo.
- Proactively maintain the health of our marketing database through data enrichment, scrupulous hygiene, and persona segmentation.
- Maintain high data accuracy by adhering to naming conventions, enriching data, updating calendar invitations.
- Update and maintain regular metrics reporting between sales and marketing.
- Solve data related problems between all of our marketing tech stack.
You’ll be a good fit if you have:
- Bachelor’s degree (preferred)
- Flexibility with working hours. This role will work primarily in IST but will require flexibility to meet with North America based teams as needed (Pacific Time Zone)
- Meticulous approach to detail, process, and data management.
- Experience with using a marketing automation platform, such as Marketo. Marketo certification preferred.
- Comfortable working with data in CSVs. Google Sheets, and Salesforce reports.
- 2+ years working experience in a marketing setting.
This role will be based at our Bengaluru office and is eligible to be fully in office, hybrid or fully remote in Bengaluru. This role is not eligible for remote work in any other location.
This is a contract role and the successful candidate will be employed by a 3rd party employer of record who will provide benefits based on their independent benefits plan. Contract roles do not qualify for equity.
The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. Branch offers a comprehensive benefits package, including medical, dental, 401(k), and other benefits, for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.
Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
If you think you'd be a good fit for this role, we'd love for you to apply! At branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!
A little bit about us:
Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.
Branch is an award-winning employer headquartered in Palo Alto, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.
Candidate Privacy Information:
For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.
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Branch Insurance is a technology-driven home and auto insurance company.
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