Content Writer - Sinch Mailgun

Sinch is seeking a talented and detail-oriented Content Writer to join our marketing team. This role focuses on creating educational, informational, and product-intent content that supports our search engine optimization and content marketing efforts. You’ll begin by focusing on content for Mailgun, Sinch's email API and SMTP platform.

This role is pivotal to increasing the velocity of content publishing, refreshing existing assets, and achieving organic growth goals. The ideal candidate will excel at writing for technical audiences, specifically developers, and have a passion for creating high-quality, strategic content that drives measurable outcomes.

Responsibilities

• Collaborate with product marketers, SEO experts, and strategists to align content with brand messaging and strategic goals.
• Work closely with subject matter experts to develop highly technical and accurate content, including code snippets and detailed explanations where applicable.
• Write top-of-funnel educational content and bottom-of-funnel product-intent content to drive search rankings, product signups, and sales inquiries.
• Update existing content to improve quality, relevance, and search engine performance.
• Collaborate with designers to create purposeful visuals that complement written content.
• Accelerate content publishing to maximize opportunities for improving search engine rankings.
• Maintain a results-driven approach, crafting content that directly supports lead generation, signups, and conversions.
• Stay ahead of industry trends to recommend content, creative assets, and tactics that resonate with our audience.
• Support additional marketing initiatives and complete other tasks as assigned to meet team goals.

• 3+ years of SaaS content writing experience, preferably targeting a technical audience like developers or IT professionals.
• Demonstrated ability to collaborate with subject matter experts to produce accurate, valuable, and engaging content for technical audiences.
• Familiarity with SEO principles, particularly with on-page elements such as keyword use and interlinking.
• Strong organizational skills with the ability to manage multiple deadlines and communicate timelines effectively to stakeholders.
• A proactive mindset with the ability to ask clarifying questions to ensure deliverables meet objectives.
• Openness to feedback and a commitment to continuous improvement.

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants. 
• CARE FOR YOURSELF: Take advantage of our free virtual counseling resources through our global Employee Assistance Program. Your mental health is as important as your physical health. 
• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants. 
• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation. 
• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support. 
• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters. 
• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice. 

Our Values 

At Sinch we “Dream Big”, “Win Together”, “Keep it simple” and “Make it Happen”. These values are our foundation for fostering an environment where diversity of thinking, skills and experiences are embraced, delivering innovation and better business results. 

Bring your authentic self to Sinch 

Here at Sinch we embrace diversity and work to create an inclusive workplace where everyone can thrive. No matter who you are, you'll be able to explore new career and growth options - sharing your voice, building your path and making it happen with us. 

We’re proud to be an equal opportunity employer, and all qualified applicants will be considered to join our team regardless of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

The annual starting salary for this position is $80,000 - $110,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until 1/30/25 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.