Content Strategist

About demandDrive: demandDrive is an industry-leading integrated sales and marketing agency. We provide B2B clients with a comprehensive suite of solutions, from top-of-funnel marketing to sales execution. While most companies execute sales and marketing functions in isolation, demandDrive combines industry-leading services in both areas, driving greater productivity and increasing our clients' revenue growth.
Position Overview: The Content Strategist at demandDrive is more than a content creator; this role is designed for a strategic leader who can take ownership of client deliverables in a fast-paced, dynamic environment. Reporting directly to the Director of Content Strategy, the Content Strategist will be responsible for managing multiple content projects, overseeing a team of writers and content resources, and serving as a primary point of contact for clients. This role requires someone who can think creatively, lead a team, and drive results through effective content planning and execution. 
Job Duties and Responsibilities:

• Strategic Content Ownership: Develop and implement comprehensive content strategies for clients, ensuring alignment with business objectives, audience needs, and market trends. Take ownership of project outcomes and ensure high-quality content delivery. 
• Client Communication and Relationship Management: Act as a key point of contact for clients, managing relationships and ensuring client satisfaction. Regularly present content strategies, updates, and performance insights to clients, addressing their questions and incorporating feedback. 
• Project and Team Leadership: Oversee the end-to-end execution of content projects, adhering to timelines, managing resources, and executing deliverables. Lead a team of content writers and specialists, providing guidance, feedback, and support to foster growth and ensure quality. 
• Content Development and Optimization: Drive content creation processes, from ideation to publication. Ensure that all content is optimized for SEO, aligns with brand messaging, and meets clients' strategic goals. 
• Resource Coordination: Coordinate with freelance and in-house writers, editors, and other content resources. Monitor tasks and timelines, provide feedback, and ensure efficiency and productivity within the content department. 
• Performance Measurement and Strategy Adjustment: Track, analyze, and help build reports on content performance metrics, including engagement, conversions, and SEO rankings. Use data-driven insights to refine content strategies and make recommendations for continuous improvement. 
• Creative and Strategic Thinking: Bring fresh, innovative ideas to the table to help clients stand out in their industries. Apply a blend of creativity and strategic thinking to develop content that resonates with target audiences and drives measurable results. 
• Cross-Departmental Collaboration: Work closely with the Director of Content Strategy, as well as teams in design, digital marketing, and sales, to align content strategies with broader campaigns and initiatives. 

Job Requirements: 

• Bachelor's degree in Marketing, Communications, Journalism, or a related field. 
• 4+ years of experience in content strategy, digital marketing, or related roles, ideally in an agency setting. 
• Proven ability to lead and manage content projects, with strong organizational and project management skills. 
• Experience managing and mentoring writers and content resources, fostering a collaborative and productive team environment. 
• Exceptional communication skills, with experience in client-facing roles and a knack for building strong client relationships. 
• In-depth knowledge of SEO best practices, content marketing strategies, and digital engagement techniques. 
• Strong analytical skills, with the ability to interpret data and make strategic recommendations based on performance insights. 
• Creative thinker who can balance innovation with strategic execution, adapting content to various industries and audience needs. 
• Proficiency with content management systems (e.g., WordPress), project management tools, and analytics platforms 

Skills+Attributes:

• Strategic thinker
• Leadership
• Data analysis
• Client communication
• Content optimization

Benefits:

• Health coverage+other H&W benefits, vision care, dental coverage, 401K
• Positive team culture+environment
• Team events
• Unlimited PTO
• Hybrid work model

*Interested candidates are encouraged to submit examples of successful content strategies in addition to a resume and cover letter. You can submit these examples when filling out the job application profile information under the "Website, blog, or portfolio" section (links to external pages are welcome).