Content Strategist

Posted 6 Days Ago
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Tel Aviv-Yafo
Hybrid
5-7 Years Experience
HR Tech • Sales • Software • Database • Business Intelligence
The Role
As a Content Strategist at Lusha, you will develop and execute content strategies to enhance brand awareness and engagement in B2B sales. Your role involves collaborating across teams to create diverse content formats, optimizing for various platforms, measuring performance, and ensuring alignment with business goals while keeping up with emerging tech trends, particularly in AI.
Summary Generated by Built In

Join Lusha, where culture isn't just a label—it's our DNA. We're dreamers, innovators, and learners, driven by simplicity, collaboration, and trust. At Lusha, every voice matters, and together, we shape a company we're proud of. Ready to be part of something truly unique? Join us and let's grow better together.

As a Lusha employee, you’ll empower B2B sales professionals globally to unlock lucrative revenue opportunities and drive sustainable growth. With over 1 million users and a database of 200+ million entries, your contributions will directly impact our customers, revolutionizing the way they approach sales and positioning them for long-term success in a competitive marketplace. With 40,000 new signups benefiting from our dynamic platform each month, your role is crucial in continuing to enhance and expand our offerings. You’ll help deliver exceptional value to our growing user community, ensuring they have the best tools at their disposal to succeed in a competitive marketplace.

We are looking for a highly skilled and tech-savvy Content Strategist to join our team. This role is central to Lusha’s thought leadership initiatives and will play a crucial part in driving engagement and brand awareness through quality content that resonates with our audience. If you are passionate about technology, curious about emerging trends (especially in AI), and love creating engaging, thought-provoking content across multiple platforms, this could be the perfect role for you.

Where does this role fit in our vision?

Every role at our company is designed with a clear purpose—to integrate collective efforts into our shared success, functioning as pieces of a collective brain. Your ability to put our thoughts and vision together into engaging content formats, distributed to millions of our target audience out there is key to our success.

How you’ll shape the future of B2B sales

  • Develop and execute a comprehensive content strategy that drives awareness, engagement, and thought leadership in the sales intelligence space.
  • Collaborate closely with internal teams (product, sales, customer success, etc.) and external stakeholders to extract key insights, trends, and stories.
  • Transform complex technological concepts into engaging, digestible content for diverse audiences, ranging from blog posts, white papers, and case studies to videos, podcasts, and webinars.
  • Stay ahead of industry trends and bring fresh, innovative ideas to content formats and distribution strategies, especially around AI and its intersection with sales.
  • Craft content that positions Lusha as an industry leader, elevating our brand’s presence in the sales intelligence and tech landscape.
  • Manage and optimize content for various platforms, ensuring alignment with SEO, audience preferences, and business goals.
  • Regularly measure and report on content performance, making data-driven adjustments to improve reach, engagement, and lead generation.

Requirements

Here’s what we need from you

  • Proven experience as a Content Strategist or similar role in a tech environment, preferably within SaaS or sales intelligence sectors.
  • Strong understanding of technology, with the ability to communicate technical concepts in a clear, compelling way.
  • Native English speaker.
  • Experience creating content related to AI and emerging tech trends is a significant advantage.
  • Excellent interviewing skills, with the ability to extract insights from internal and external sources and translate them into valuable content.
  • Demonstrated ability to create multi-format content (text, video, podcasts) that drives engagement and awareness.
  • Highly organized, curious, and self-driven with a passion for storytelling.
  • Strong analytical skills, with the ability to use data to inform content strategies and measure success.
  • Preferred experience:
  • Background in writing about AI, data intelligence, or sales technologies.
  • Familiarity with content distribution strategies, including SEO, email marketing, and social media.
  • Experience in managing content creation processes with cross-functional teams.

How will you innovate? How will you learn? 

As a growth-stage company constantly evolving, you'll find opportunities to tackle unique projects and initiatives, all while being part of a thriving company that has evolved from its startup roots. You'll play a crucial role in our journey, with plenty of room to grow professionally. And as we move forward, you'll have a stake in our success, sharing in the rewards as we expand and innovate together, continuously learning along the way.

Why Lusha? It’s simple

Established in 2016 by Assaf Eisenstein and Yoni Tserruya, Lusha's dream is to revolutionize the B2B sales landscape. With significant investments totaling $240 million, we've transitioned from our bootstrap origins to unicorn status with a value estimation of $1.5 billion. This journey reflects our unwavering commitment to innovation and excellence as we continuously set new standards in the industry. Trusted by industry giants like Zendesk, Google, and Yotpo, Lusha is the go-to resource for sales intelligence, having started as a profitable bootstrap company and survived solely on profits for 4.5 years. Join us and experience a career journey as distinct and dynamic as you are.

Top Skills

AI
B2B Sales
Content Strategy
Seo
Technology Trends

What the Team is Saying

Samantha
Catherine
Grace
Henry
Amanda
Tony
The Company
Boston, MA
300 Employees
Hybrid Workplace
Year Founded: 2016

What We Do

At Lusha, we're building a future where every B2B sales professional is equipped with the data they need to succeed. Founded in 2016 by Assaf Eisenstein and Yoni Tserruya, our mission is to organize the world's business data while empowering our customers to uncover relevant revenue and growth opportunities. We're proudly GDPR compliant and maintain a globally compliant database.

With a staggering reach of 1 million users and a database boasting over 200 million entries, including 45 million direct contacts in North America, 50 million enterprise and SMB business profiles, and 21 million GDPR-compliant European contacts, Lusha stands as an indispensable resource in the B2B landscape. Our community has surged to over 670,000 sales professionals and 223,000 sales organizations, proudly showcasing partners such as Zendesk, Google, and Yotpo.

With significant investments totaling $240 million, we've transitioned from our bootstrap origins to unicorn status with a value estimation of $1.5 billion. Starting as a profitable bootstrap company and surviving solely on profits for 4.5 years, our journey is a testament to our commitment to innovation and the iconic brand we've become, continuously setting new standards in the industry.
In total, Lusha has 300 employees globally in two sites—Tel Aviv and Boston. Our teams are the driving force behind everything we do, dedicated not only to meeting but exceeding our customers' needs. We understand the importance of connection, fostering a collaborative environment where every employee contributes to our success.

Your voice matters, your ideas count, and together, we'll thrive.
Join us on this journey to revolutionize B2B sales. Let's grow better together.

Why Work With Us

Welcome to Lusha, where culture isn't a label—it's our DNA. Dream-driven creators, user-centric innovators, and relentless learners, we thrive on simplicity, collaboration, and trust.
Join us in shaping a company we're proud of—one where every voice matters and dreams fuel our journey.

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Lusha Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Not Specified
Boston, MA
Tel Aviv-Yafo, IL
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