The Content Specialist will be responsible for content development, execution, and oversight of marketing campaigns and initiatives for the assigned line of business. Through consultation, creativity, and a focus on the user experience, this individual will be responsible for collaborating with marketing and business stakeholders to implement effective communications and crafting copy that drives business growth, client retention and desired outcomes. This includes developing content within Ascensus brand standards for a variety of touchpoints with a focus on writing for digital experiences such as web, email, video, and social media.
Section 2: Job Functions, Essential Duties and Responsibilities
- Turn strategic initiatives and industry trends into tactical solutions
- Understand and assess business needs in order to craft clear, concise, and effective messaging
- Manage all aspects of complex communications, including content development, project planning, and the creation of multiple versions based on data, logic, and branding
- Represent marketing at key meetings to provide status updates, consultation, general project support, and innovative solutions
- Establish strong relationships with business stakeholders by delivering on project specifications and deadlines
- Create meaningful content that is clear, actionable, and engaging—converting leads to clients and turning clients into loyal fans
- Use Microsoft office suite – Word, PowerPoint and Excel—as well as project management and CMS software tools to assist in the management of workflow, content, planning, and other marketing operations
- Participate in and adhere to quality control best practices related to proofreading, reviews, and securing approvals
- Measure effectiveness of communications using such methods as A/B testing
Section 3: Experience, Skills, Knowledge Requirements
- Excellent writing, editing, and presentation skills
- Ability to write and communicate effectively and professionally across multiple mediums, including digital, social and print
- Excellent decision-making, communication, critical thinking, project management and follow-through skills
- Ability to perform duties with accuracy, strong attention to detail, and meet deadlines consistently
- Self-motivated team player who is comfortable working in a collaborative, fast-paced environment
- Minimum of 5 years of related experience. Samples and portfolio are required
- Four-year college degree, marketing/communications or related field
- An understanding of a regulated industry; financial services experience a plus
We are proud to be an Equal Opportunity Employer
Be aware of employment fraud. All email communications from Ascensus or its hiring managers originate from @ascensus.com or @futureplan.com email addresses. We will never ask you for payment or require you to purchase any equipment. If you are suspicious or unsure about validity of a job posting, we strongly encourage you to apply directly through our website.
What We Do
Ascensus helps millions of people save for what matters—retirement, education, and healthcare. We’re also one of the savings plan industry’s leading providers of outsourced services. Our technology, market insights, and business knowledge enhance the growth and success of our partners, their clients, and savers.
Ascensus is the largest independent recordkeeping services provider, third-party administrator, and government savings facilitator in the United States. For more information, visit ascensus.com.
