Content Speacialist

Descripción de la empresa

Informa Markets Division is the world’s #2 exhibitions organizer focused on transaction-oriented exhibitions and trade shows, which connects buyers and sellers and supports the flow of business and trade in over a dozen specialist markets to help businesses meet, discover products, trade, and grow through major exhibitions, virtual events, digital marketplaces and specialist content and data services. Informa has a portfolio of over 450 international B2B exhibitions, serving several core verticals, including Pharma, Finance, Health & Nutrition, Environmental Science, Artificial Intelligence and many more.

Descripción del empleo

Requirements and competence:

Strategy and Management:

*Support and comply with the content marketing strategy aligned with the business and portfolio objectives planned by the coordination for the assigned events.
*Monitoring and coordinating the conference program, event logistics, and supply (audiovisual, print, simultaneous translation, hostesses, among others, venue coordination
*Communication with speakers and exhibitors: Responsible for communication with speakers and exhibitors before, during, and after the event. This includes ensuring that they are informed of the details of the event and that their expectations are met.
*Supervising event staff: Supervising event staff to ensure that deadlines are met and assigned tasks are completed. This may include checking food and beverage services, support staff, suppliers, audiovisuals, translation, and anyone else involved in the event.
*Troubleshooting: Being able to effectively identify and solve problems during the event. This may include staff, technical, supplier, attendee, and exhibitor issues.
*Logistics, coordination, and creation of digital content for the various assigned portfolios

Physical Content:

· Create, coordinate and propose new improvement strategies for the in-person content of the shows

· Define and shape the conference program and all content areas of the event, confirm speakers and provide timely follow-up from the beginning to the completion of the event.

· Support in the coordination and logistical monitoring of the sponsored content of each event

Digital Content:

· Create and monitor the digital content of the programs with the team: Content Blog, Video interviews, Industry Reports, Ebooks, etc.

· Propose and implement new strategies and formats of digital content to the content management of the different shows.

Requisitos

• Degree in Marketing, Administration, Public Relations, Communication, Journalism and related areas;

Essential Abilities:

• Advanced English
• Experience in strategic marketing plan and people/team management: 2- 4 years
• Strong Copywriting Skills: Proficient in crafting compelling and persuasive copy that resonates with the target audience, drives engagement, and communicates key messages effectively. 
• Communication: Strong verbal and written communication skills with meticulous attention to detail. 
• People Skills: Adept at forming strong relationships with team members, stakeholders, and consumers. 

Desirable Abilities:

Experience in Events

Experience in Development Content

Extra Knowledge:

- MS Office

- Adobe Experience Manager, Wordpress: Basic Webpage publication skills

- Adobe Analytics and/or Google Analytics