Content Marketing Specialist (d/f/m)

Reposted 2 Days Ago
Be an Early Applicant
5 Locations
Junior
Information Technology • Logistics • Other • Software • Consulting
The Role
The Content Marketing Specialist will create high-quality content to engage target audiences, boost brand awareness, and drive lead generation. Responsibilities include planning campaigns, optimizing content for SEO, and implementing distribution strategies, all while ensuring alignment with the marketing strategy.
Summary Generated by Built In

Join our dynamic global marketing team and play a key role in shaping 4flow’s marketing communications worldwide. As we continue our strong global growth this year, we’re looking for passionate professionals to help us expand our reach and impact.

Be part of our success story — grow with us and become a valued member of our team as Content Marketing Specialist (d/f/m) at one of our locations in Berlin, Düsseldorf, Hamburg, Munich, Rüsselsheim, or remotely.

What your new challenge will look like

In this role, you will be responsible for creating high-quality content – including supply chain thought leadership – to engage target audiences, boost brand awareness, and drive lead generation. The following tasks are part of your responsibilities:

  • Create diverse, high-quality content formats, including blog posts, articles, social media posts, whitepapers, case studies, e-books, newsletters, and more.

  • Plan and coordinate targeted campaigns on specific themes in close collaboration with internal stakeholders and subject matter experts.

  • Develop and execute effective social media campaigns to increase brand awareness and drive lead generation. 

  • Optimize content for AI-driven SEO to enhance visibility and audience engagement.

  • Ensure that all content aligns with the overall marketing strategy, supports campaign goals, and maintains consistency with brand voice, style, and tone.

  • Identify and implement effective content distribution strategies across various platforms. 

  • Conduct market and competitor research to discover new content opportunities.

Why you belong at 4flow

  • You completed your bachelor's degree in marketing, communications, journalism, or a related field.

  • With at least two years of experience in content marketing, you possess a deep understanding of content marketing campaigns and audience targeting, including the creation and application of buyer personas.

  • You have native-level proficiency in American English, with excellent writing, editing, and proofreading skills, and a strong understanding of U.S. style and cultural nuances. Advanced German skills are a bonus.

  • With a true passion for storytelling, you are a creative thinker who brings content to life in a captivating and engaging way.

  • You have proven experience in using marketing automation CRM tools (e.g. HubSpot).

  • Your analytical mindset enables you to make data-driven decisions. Project management skills are a plus.

What we offer

  • Work-life balance: flexible working hours and the option to work remotely

  • Mobility & fitness: flexible mobility budget and subsidized Urban Sports Club membership

  • Learning: individual training budget and a LinkedIn Learning account

  • Workation: possibility to work up to 90 days abroad annually in Europe

Ready to join 4flow? We look forward to meeting you soon.

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The Company
Atlanta, GA
599 Employees
On-site Workplace
Year Founded: 2000

What We Do

4flow provides consulting, software and services for logistics and supply chain management. More than 700 4flow team members leverage their supply chain expertise and IT know-how to best serve our customers at 18 locations around the world. Around the globe, we develop and implement lean and sustainable supply chain strategies for our clients’ businesses. Our clients come from a variety of industries including: vehicle manufacturers and suppliers, consumer goods and retail, industrial machinery manufacturers, medical technology, basic materials, spare parts, renewable energy, high-tech and telecommunications, and logistics service providers (LSP).

4flow and its customer AGCO were honored with the prestigious German Award for Supply Chain Management in 2016, presented by BVL International.

Our consulting expertise at 4flow ranges from implementing lean logistics, designing and optimizing networks, managing and optimizing transportation to improving inventory, managing international supply chains and customs processes as well as enhancing import and export processes.

4flow vista® is the standard software for supply chain design and optimization.

4flow management handles the routine planning, optimization and operation of customers’ supply chain networks worldwide.

4flow research develops practical innovations, and conducts supply chain research relevant to the industry.

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