Marketing at TRACTIAN:
The Marketing team at TRACTIAN crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross-functional team, spanning Product Marketing, Customer Experience, Growth, Branding, and Events, is dedicated to acquiring new customers and possesses a deep understanding of the business. We collaborate closely with a lot of teams to elucidate how we can help our clients reach their full potential.
What you'll do:
As our Content Creator, you will be responsible for developing high-quality technical and commercial content that supports both brand awareness and demand generation. You’ll play a key role in educating our audience, positioning our solution as a category leader, and moving prospects through the funnel. Your content will directly support inbound marketing, lead nurturing, and sales enablement.
Responsibilities
- Produce technical content such as blog posts, landing pages, ebooks, and email sequences focused on industrial maintenance, reliability, and technology.
- Collaborate with Product Marketing and Sales to create bottom-of-funnel assets like comparison pages, customer case studies, and battlecards.
- Create strategic content for different funnel stages (TOFU, MOFU, BOFU), aligned with buyer personas and mapped to the deal cycle.
- Support Account-Based Marketing (ABM) and outbound motions with highly targeted, localized content.
- Support demand generation initiatives through educational resources, SEO-focused articles, and lead magnets.
- Localize and adapt technical content from our Brazil and US teams for the Mexican market.
- Write and manage content for institutional pages, newsletters, and outbound campaigns.
- Write scripts for social media, adapting technical topics into engaging narratives.
- Maintain relationships with key media partners and influencers to expand distribution and reach.
Requirements
- 3-5 years of experience writing for B2B, preferably SaaS or Industrial Tech
- Proven experience producing content that educates, converts, and supports the sales pipeline
- Experience in analyzing how content contributes to lead generation and revenue (e.g. attribution, influenced deals, velocity)
- Strong technical writing skills and the ability to simplify complex topics
- Solid understanding of content marketing principles and funnel strategy
- Experience with SEO tools (e.g. Semrush, Ahrefs) and content performance analytics
- Highly autonomous, organized, and deadline-oriented
- Advanced English
COMPENSATION
• Competitive salary and stock options
• GymPass so you don't sit/work all day
• 15 days of paid annual leave
• Optional fully funded English / Portuguese courses
• Carnet Card: $2,800mxn/mo for groceries and food
• Earn a trip anywhere in the world every 4 years
• Day off during the week of your birthday
Top Skills
What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools.
Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.
In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback.
Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
