The Content Marketing Manager will lead and support the development and execution of content strategies that drive brand awareness, engage global audiences, and support business growth. This role requires a consistent track record in crafting stories, and managing diverse content formats, including email marketing, social media, thought leadership, and digital campaigns. Prior experience in the supply chain or ecommerce industry is helpful.
What we offer:
- Career Development
- Competitive Compensation and Benefits
- Pay Transparency
- Global Opportunities
Learn More Here: https://www.dematic.com/en-us/about/careers/what-we-offer
Dematic provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The base pay range for this role is estimated to be $70,125 - $102,850 at the time of posting. Final compensation will be determined by various factors such as work location, education, experience, knowledge, and skills.
Tasks and Qualifications:
This is What You Will do in This Role:
Content Strategy and Management:
- Develop and implement a comprehensive content marketing strategy aligned with business objectives and global market trends.
- Lead the end-to-end content lifecycle, including planning, creation, distribution, and performance analysis.
Content Creation:
- Write, edit, and optimize compelling long-form content such as brochures, white papers, eBooks, and case studies.
- Create engaging and on-brand content for thought leadership, social media platforms, email campaigns, blogs, and digital marketing initiatives.
Collaboration:
- Work closely with cross-functional teams, including solution marketing, digital marketing, communications, creative, and vertical markets teams to align content with brand messaging and business goals.
- Partner with external agencies and freelancers when needed, to scale content production.
Digital Marketing Integration:
- Collaborate with digital marketing teams to ensure content is optimized for SEO and integrated into broader campaigns.
- Leverage analytics tools to measure content performance and make data-driven decisions for optimization.
Industry Expertise:
- Stay updated on trends and developments in the supply chain industry to produce relevant and authoritative content.
- Build relationships with industry thought leaders and subject-matter experts to enrich content quality and authenticity.
What We are Looking For:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 8–10 years of professional experience, with 5-8 years in content marketing, including a focus on global markets.
- Outstanding writing and editing skills with a portfolio showcasing long-form content like blogs, case studies, eBooks, and white papers.
- Proficiency in managing content across various channels such as social media, email marketing, and digital platforms.
- Strong knowledge of content management systems (CMS), standard methodologies for SEO, and analytics tools.
- Experience in the supply chain industry or ecommerce related sectors preferred.
- Excellent project management skills, with the ability to lead multiple projects and deadlines simultaneously.
- Innovative problem-solver who pays close attention to detail and is dedicated to delivering outstanding results.
- Highly collaborative and proactive mentality; leading cross-functional teams to build impactful content strategies that drive brand growth and engage diverse audiences worldwide.
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Top Skills
What We Do
Looking to make your move? Then you’ve come to the right place! We are the KION Group, and the world of intralogistics is our home. Our solutions ensure the smooth flow of materials and information in production plants, warehouses, and distribution centers in over 100 countries.
We have around 41,000 employees who make a real difference, helping us to become who we are today: the biggest manufacturer of forklift trucks and warehouse handling equipment in Europe, and one of the world’s leading warehouse automation providers.
Successful? We are, but it’s all down to the motivated, highly trained, and multi-talented people that work for us. Would you like to be part of an international, diverse team? We can offer you interesting jobs and exciting career opportunities in an innovative, rapidly-growing, and forward-looking industry.
With us, you benefit from numerous development opportunities in a globally active group, including the possibility of working at one of our locations abroad on a temporary basis.
No matter which of our sites you work at, the KION values—integrity, collaboration, courage, and excellence—shape our individual action and our collaboration with colleagues, managers, customers, suppliers, and applicants both nationally and internationally.
Who makes up the KION Group? With our international brands Linde Material Handling, STILL, and Baoli, as well as regional brands Fenwick and OM, we stand for exceptional technology and service expertise for forklift trucks and warehouse handling equipment around the world. Dematic expands the portfolio with its automated material handling solutions for intralogistics processes in warehouses, production, and sales
