Content Marketing Manager

Wormhole Foundation

Our mission is to empower passionate people in the research and development of blockchain interoperability technologies. We support teams building secure, open-source, and decentralized products within the Wormhole ecosystem.

Content Marketing Manager

As a Content Marketing Manager at the Wormhole Foundation, you will be a key player in our marketing team, responsible for planning, creating, and distributing high-quality content that resonates with our target audiences. We are looking for someone who has a passion for writing, digital marketing, and brand storytelling, with an eye for data-driven content strategies. You’ll work closely with marketing, business development, legal, and DevRel to ensure content aligns with our overall brand and marketing goals. The ideal candidate will be crypto-native and have experience planning and executing content marketing initiatives. You should be high-agency, low-ego, and an absolute hustler.

You will be responsible for:

• Content Creation: Write, edit, and optimize content for various digital platforms, including blogs, social media, video scripts, and website copy.
• Content Strategy: Collaborate with the marketing and pr teams to develop editorial calendars and strategic content plans that drive traffic, engagement, and conversions.
• SEO Optimization: Implement SEO best practices in content creation to ensure maximum visibility and ranking on search engines.
• Social Media Support: Help manage social media accounts by creating engaging posts, writing captions, and analyzing performance metrics.
• Brand Consistency: Ensure all content is consistent with Wormhole’s brand voice, tone, and messaging.
• Performance Tracking: Analyze content performance metrics (e.g., page views, engagement, CTR) and provide insights to optimize future content initiatives.
• Collaboration: Work closely with design, product, and sales teams to ensure alignment across all content and marketing materials.
• Research: Stay up-to-date with industry trends, emerging content strategies, and competitor activities to inform content creation.

Qualifications:

• 3+ years of experience in content marketing or digital marketing with at least one year of experience in crypto
• Deep understanding of the crypto space and blockchain technology.
• Meticulous attention to detail and a commitment to delivering excellence.
• Exceptional written and verbal communication skills, with examples of content created.
• Familiarity with SEO tools and best practices.
• Experience with social media platforms and content management systems (CMS).
• Basic knowledge of analytics tools (e.g., Google Analytics, social media insights).
• Creative thinking and the ability to adapt content for different audiences and platforms.
• Excellent organizational and time-management skills, with the ability to manage multiple projects simultaneously
• Highly motivated, creative, and results-driven self-starter with a passion for crypto and developer engagement.
• Excited to work in a results-driven, meritocratic work environment.
• Ideally, based in the Americas or European time zones.