Content Marketing Manager

Job Description: Blooming Health (www.gobloominghealth.com) is seeking a skilled and versatile Content Marketing Manager to join our team. You will create and execute content strategies that engage our target audience and drive brand awareness. The ideal candidate will blend creativity, marketing expertise, and industry knowledge to promote our company and its products/services effectively. We value independence, initiative, and adaptability in our startup environment.

Position Overview: As a Content Marketing Manager, you will shape our brand identity and engage our audience through compelling content. Collaborating closely with the sales team, you will develop strategies that resonate with leaders and staff at health and human service providers in government and non-profit sectors to support sales and lead generation efforts.

Key Responsibilities:

• Content Strategy Development: Define content goals, target personas, and key messaging. Develop strategies that support sales and lead generation.
• Content Creation: Produce various content types, including blog posts, articles, whitepapers, case studies, infographics, and videos. Collaborate with designers on contract for engaging content.
• Sales Collaboration: Develop content that supports the sales process and provides sales enablement materials.
• Marketing Strategy: Align content and branding initiatives with broader marketing goals. Conduct market research and identify effective marketing channels.
• Lead Generation: Develop content strategies for lead generation, including gated assets like ebooks and webinars. Optimize content distribution for lead conversion.
• Content Calendar Management: Manage a comprehensive content calendar including blog posts, social media updates, and press releases.
• Performance Analysis: Monitor and analyze content performance using analytics tools. Use data-driven insights to refine strategies.
• Industry Expertise: Stay updated with industry trends and incorporate knowledge into content and strategies.
• Branding and Identity: Ensure consistent application of brand guidelines across all content and marketing materials.
• Storytelling: Craft compelling narratives to communicate our mission and solutions to diverse audiences.
• Press Releases: Develop and distribute press releases for significant milestones and newsworthy events.
• Social Media Strategy: Implement a social media strategy to amplify our presence and create shareable content.
• SEO Optimization: Implement SEO best practices to ensure content discoverability.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Experience in content creation, design, branding, strategy, and sales collaboration, preferably within the aging, government tech, or health tech industry.
• Strong writing, editing, and proofreading skills.
• Proficiency in graphic design and video editing software.
• Familiarity with SEO, content management systems, and social media platforms.
• Excellent project management and organizational skills.
• Ability to work independently and collaboratively in a fast-paced startup environment.
• Passion for aging, social health, and health tech innovation.
• Adaptable and flexible to changes in a startup environment.

Cultural Values: At Blooming Health, we embody the following values:

• Empathy: Understand and resonate with our audience and their needs.
• Excellence: Strive for the highest standards in all aspects of our work.
• Growth Mindset: Continuously seek learning and improvement opportunities.
• Ownership: Take responsibility and pride in your work.
• Win Together: Collaborate and succeed as a team.
• Integrity: Uphold honesty and transparency in all our actions.
• Challenge Norms: Innovate and push the boundaries of what’s possible.

Why Join Us:

• Shape the content, branding, sales collaboration, and marketing strategy of a mission-oriented startup.
• A collaborative and inclusive work culture that values innovation and creativity.
• Work closely with industry experts and contribute to meaningful advancements in aging and health equity.
• Competitive salary, benefits package, and potential for career growth.

Application Instructions: If you are a driven content creation, strategy, branding, and sales collaboration specialist with a passion for healthcare and technology, please apply.

Don’t just hit the apply button, submit:

1. Resume
2. Please provide a portfolio of your previous marketing work, including writing samples and design projects
3. Send us a brief note in your cover letter or a short recorded video that highlights:

• Your background and key accomplishments.
• Why Blooming Health?
• Your fit for seed-stage startups.
• Your ideal role and company.

Check out our website (www.gobloominghealth.com) to learn more about our platform and the impact we're making in the social health space!