Content Manager

Aventon is the first e-bike company designed for the real world. Producing versatile and inclusive products, we believe every ride is an opportunity for you to change how you experience the world. Our team of passionate creators, out-of-the-box thinkers, and go-getters strive to inspire people to get moving and discover the joy that comes through motion.

We are ecstatic over your interest in the global, innovative, and electrically-charged change that is Aventon.

We are seeking a dynamic and creative Content Manager with a strong background in copywriting to join our Brand team. The ideal candidate will be responsible for developing, managing, and executing a comprehensive content strategy that aligns with our brand's goals. This role requires a blend of strategic thinking, hands-on content creation, and an in-depth understanding of marketing copywriting. You will play a pivotal role in shaping the voice and messaging of our brand across multiple platforms.

Please note this position is onsite in Brea, CA.

Key responsibilities are listed below:

Content Strategy Development:

• Develop and implement a comprehensive content strategy that aligns with overall short-term and long-term marketing targets.
• Collaborate with marketing and design teams to plan and develop site content, style, and layout.
• Create and publish engaging content and ensure brand consistency.
• Optimize content according to SEO standards and Google analytics.
• Manage content distribution to online channels and social media platforms to increase web traffic.

Copywriting & Content Creation:

• Write compelling and persuasive marketing copy for various channels, including websites, blogs, social media, email campaigns, and advertisements.
• Collaborate with the design and marketing teams to create engaging content that drives conversions and brand awareness.
• Maintain a consistent brand voice across all content, ensuring clarity, tone, and style align with brand guidelines.

Content Management & Optimization:

• Oversee the content calendar, ensuring timely delivery of all content initiatives.
• Continuously optimize content based on performance analytics, SEO best practices, and emerging trends.

Team Collaboration:

• Works closely with the marketing and brand teams to align content efforts with broader marketing campaigns and initiatives.
• Lead content brainstorming sessions, bringing fresh ideas to the table and encouraging creative input from the team.

Analytics & Reporting:

• Monitor and analyze content performance metrics, providing regular reports and actionable insights.
• Use data-driven insights to refine and improve content strategies, ensuring they meet business objectives.

Qalifications:

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• 5+ years of experience in content writing, copywriting, or a related role within a marketing environment.
• Proven track record of creating high-performing marketing copy that drives engagement and conversions.
• Experience with content development for B2B or B2C industries.
• Exceptional writing and editing skills, with a keen eye for detail.
• Strong understanding of SEO, keyword research, and digital marketing best practices.
• Proficient in content management systems (CMS) and familiar with analytics tools such as Google Analytics.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Excellent communication and collaboration skills, with the ability to work cross-functionally.

EQUAL EMPLOYMENT OPPORTUNITY:

Ride Aventon, Inc. (“the Company” or “Aventon”) is proud to be an Equal Opportunity employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal, state, and local laws. Aventon is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please email our Human Resources Department at [email protected].

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described and may be amended at any time at the sole discretion of the Employer.