Content Marketing Executive - CPG/FMCG

If you're excited to get into the global stage and you are passionate about everything social media, digital, and creatives, our growing Baby Vertical is looking for their next Content Marketing Executive!

ZURU is on a mission to disrupt industries, challenge the status quo, and catalyse change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, our globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.

Position Overview

• Be a key member of the Baby Vertical Content Marketing Team, supporting with the development and execution of content marketing initiatives for a new brand that is launching mid-2025.
• As Content Marketing Executive you will work across a wide range of disciplines, including social media management, content creation, campaigns and more!
• With a scope of work that spans across multiple international markets with the opportunity to lead key content projects at a global scale.

Roles & Responsibilities

• Support the Content Marketing Manager and wider brand marketing team to bring best-in-class content to life across our owned and social channels
• Leading the global organic content planning for our key social media platforms, including Instagram, Facebook and TikTok. 
• Leading the execution of local TikTok content across our key Tier 1 markets and working with brand marketing and ZURU’s Digital Team to monitor ad performance on a global and local scale. 
• Support the Content Marketing Manager with data strategy by leading eDM content automations and campaigns.
• Support the brand marketing team with localised content production, such as social media and influencer content, eDM and copywriting
• Support the Content Marketing Manager to produce paid content for brand campaigns with copywriting, localisation and coordination of assets with Baby Creative
• Working with the Content Marketing Manager to identify key optimisations within our SEO and website strategy, and lead the production of global blog content
• Lead the day-to-day management of our global social media platforms to monitor content performance and customer sentiment. Prepare bi-weekly reports that summarise key qualitative and quantitative insights from our channels and competitors’. 
• Collaborate and work cross functionally with the wider content, brand marketing and creative teams to cross pollinate learnings and provide support as needed.
• Suggest influencer content ideas across brand channels that align with overarching platform and brand marketing strategies or activations
• Supporting competitor and audience research to inform future strategic decisions
• Manage finance payments, process content marketing payments and support in the reconciliation of budgets. 
• Other ad hoc tasks as required to support the wider team.

Skills & Experience

• 1-2 solid years of experience in a marketing role with a growing understanding of core marketing principles, preferably social media management, content marketing or content creation.
• Ability to multi-task, set priorities and stay focused in a dynamic and changing environment, working on projects independently and collaboratively with a team.
• Creative-minded with the ability to apply analytical thinking to content and marketing concepts.
• Strong verbal and written communication skills, with experience in copywriting. 
• Critical thinking and problem-solving skills.
• Ability to use social media platforms to edit and post social media content, such as Instagram, TikTok, Canva and CapCut. Experience with Klaviyo or similar eDM management software is preferred, but not essential.
• A tertiary qualification in marketing or a similar discipline
• You are on top of trends and would love to bring great ideas on the table
• You're excited to contribute to our dynamic office culture!

Life at ZURU

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.

WHAT WE OFFER

🌱 Culture for Growth

🌎 Global Opportunities

💡 Surrounded by an A Player Team

Additionally, the NEW ZEALAND office has:

🧘 Health & Well Being Benefits

🍓 Lots of fresh fruit, coffee, pals fridge and more

ZURU – Tomorrow Reimagined

🚀ZURU.com

#LI-JK1