Content Manager

ABOUT THIS POSITION

Reporting directly to the Sr Director, Content Marketing, the Content Manager is a motivated, energetic team member who is passionate about creating content for one of the fastest-growing healthcare software companies in the U.S. This go-getter manages, writes and develops engaging content, understands integrated content strategy, is proficient at social media and digital marketing, tracks metrics and offers improvements to optimize content.
The Content Manager is an excellent writer and communicator with well-rounded critical thinking abilities and feels at home in both WordPress website software and social media software. With the ability to tackle various forms of copywriting, this team member is creative, eager to gain integrated marketing content skills, takes initiative, and enjoys working cross functionally in a fast-paced work environment.

WHAT YOU'LL DO

• Manage content creation and execution for internal + external marketing
• Collaborate with designers, other content producers and subject matter experts to develop, maintain and execute multi-channel marketing assets
• Collaborate with Communication + Client Advocacy team members on internal content marketing initiatives
• Manage programs and provide recommendations for long-term marketing growth and metric optimization
• Track key performance indicators (KPIs) and create action items to consistently improve content performance
• Write other forms of content to promote campaigns and initiatives as needed
• Other duties as assigned

WHAT YOU'LL NEED

• 4-year bachelor’s degree in communication, marketing or related field
• 5-7 years of experience creating + managing marketing content
• Proficiency developing and executing a content marketing strategy
• Experience working in social media software (Hootsuite)
• Ability to execute and prioritize many tasks in a fast-paced environment
• Ability to work independently and to participate in cross-functional teams
• Ability to write integrated marketing content
• Outstanding communication (written and oral) and interpersonal skills
• Experience with Microsoft Suite (Word, PowerPoint, Excel)

BONUS POINTS

• High-level of enthusiasm and organizational skills
• Video editing and creation
• Self-motivated, ability to work with little or no oversight while possessing a solution seeking attitude
• Accepts responsibility for actions and understands the concept of ownership
• Excellent oral and written communication skills with great attention to detail

WAYSTAR PERKS

• Competitive total rewards (base salary + bonus, if applicable)
• Customizable benefits package (3 medical plans with Health Saving Account company match)
• Generous paid time off starting at 3 weeks + 13 paid holidays including 2 personal floating holidays
• Paid parental leave (including maternity + paternity leave)
• Education assistance opportunities and free LinkedIn Learning access
• Free mental health and family planning programs, including adoption assistance and fertility support
• 401(K) program with company match
• Pet insurance
• Employee resource groups

Waystar is proud to be an equal opportunity workplace. We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.