Location: In Office, Bangalore
Type: Full-Time
Compensation: 15-20 LPA
About Unifize:
At , we are revolutionizing the way life science and manufacturing companies manage processes and communication to innovate. Our eQMS SaaS platform accelerates product development and process innovation.
In a world where changing regulatory environments, market competition, customer demands, and technological advancements are constants, Unifize provides the solution to overcome both internal and external constraints that hinder progress.
Please review our from customers, who talk about how Unifize is differentiated in the following four key areas:
- No code process builder
- Intuitive, chat-based collaboration
- Low-code automation
- Artificial Intelligence
You should also check out our as well, including the overview video, to get a sense of what we do.
The Role
We’re hiring a high-ownership Content Lead who thrives in B2B SaaS environments and knows how to drive business results through content. This is a strategic management role: you will own the entire content lifecycle across the funnel, lead a team of content creators, and partner closely with Marketing, Growth, and Sales stakeholders to enable high-performing campaigns and buying experiences.
This isn’t about producing generic collateral. You’ll deeply understand our ICPs, segment narratives, buyer journeys, and performance metrics—and ship content that moves the pipeline at every stage.
Responsibilities
Strategy & Planning
- Lead full-funnel content strategy across awareness to post-sale
- Align messaging to ICPs, triggers, and JTBDs through in-depth persona research
- Build editorial calendars tied to campaigns and lifecycle journeys
Execution & Enablement
- Drive creation of anchor assets (guides, case studies, playbooks, etc.)
- Manage content across formats: blogs, video, visual, social, and product
- Partner with Paid, Outbound, and Product Marketing for channel-specific content
Team & Collaboration
- Build and manage a small team of writers, designers, and video creators
- Set and maintain standards for voice, quality, and turnaround
- Be the go-to content lead for marketing, sales, product, and founders
Analytics & Optimization
- Measure content performance against pipeline KPIs (MQLs, SQLs, influenced revenue)
- Optimize and repurpose top-performing content
- Regularly audit and evolve content based on gaps and performance
You're a Great Fit If You...
- Have 5–8 years in B2B SaaS content, with team leadership experience
- Think in systems and customer journeys, not just assets
- Are outcome-driven, detail-oriented, and creative problem-solvers
- Are confident collaborating with growth, product, and leadership teams
Bonus Points For
- Experience writing for technical, regulated, or enterprise audiences
- Familiarity with SEO, AI tools, HubSpot, Webflow, Descript, Loom, or GA4
Top Skills
What We Do
Unifize is a Quality Management Software that helps life science and manufacturing companies bring compliant products to life faster.
Existing PLM/QMS software solutions are typically built for compliance and not speed. They focus on entirely data capture and control, leaving quality, product/engineering, ops, purchasing, and other teams to collaborate on email, phone calls, meetings, and via tools like Teams and Slack.
But when you separate where teams collaborate from where quality processes & documents are managed, these companies end up:
- Wasting time and making mistakes as things fall between the cracks
- Being unable to get real-time traceability on decisions and actions
- Struggling to drive accountability across teams inside/outside quality
Ultimately, the quality department just becomes a clerical, form-filling non-function that spends its whole time following up with other teams.
By bringing collaboration, processes, and documents into one place, Unifize streamlines how information flows through quality processes and builds engagement in quality across the whole organization.
Furthermore, our no-code platform allows quality teams to build and configure their organization's processes & workflows, or use our template library of pre-validated processes.
Book a demo to find out more
