Content and Social Media Manager

We Put the World on VacationAt Travel + Leisure Co., our mission is simple: to put the world on vacation. Our membership travel and vacation exchange brands, including RCI, 7Across and Travel + Leisure GO, are shaping the future of the travel industry by creating new possibilities for travelers. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

We are excited to offer an opportunity for a talented and innovative content and social media expert to join our expanding Travel & Membership division. With a diverse portfolio of brands, closed user groups, and travel clubs, our member base is growing. Our social communities present a blank canvas filled with endless opportunities to introduce groundbreaking creative ideas, build trust, and inspire travel.

• Creative Vision: Think outside the box and bring your passion for travel to life, inspiring others to embark on everything from quick weekend getaways to unforgettable trips of a lifetime.
• Strategic Expertise: As an outstanding content strategist, you'll drive content development from concept to execution, ensuring every piece maximizes its potential across all owned channels.
• Engagement Mastery: Elevate social media engagement through compelling content and innovative strategies, building a vibrant, interactive online community.

Ready to make an impact? Join us and let’s inspire the world to travel!

The Content and Social Media Manager offers an exciting opportunity to join the Travel & Membership team, overseeing both creative campaign development and the strategic execution of social media initiatives. This role involves managing the day-to-day operations of content strategy and social media for Travel & Membership brands. Responsibilities include developing a quarterly content strategy focused on inventory and product optimization and executing social media marketing campaigns across all channels to ensure brand consistency.

The manager will contribute to the company’s overarching social media strategy facilitate social media engagement activities and monitor campaign performance in collaboration with functional teams. This role requires close cooperation with other marketing functions, revenue management, communications, digital teams, and business partners to streamline and enhance social media marketing efforts.

How You'll Shine:

• Lead the development of quarterly themes and content creation to support the commercial goals of the Travel & Membership brands. Utilize editorial content from the RCI magazine to build on-trend concepts that promote destination and resort-specific travel.
• Oversee the social media strategy and execute ongoing marketing activities, ensuring alignment with editorial and promotional calendars. Manage the delivery of content across various social media channels.
• Monitor and respond to reviews, comments, and inquiries to support the organization’s reputation management efforts.
• Champions influencer strategy to amplify campaign reach, build credibility within our community clubs and drive conversions.
• Capture and edit photos and videos to enhance the organization’s online brand presence and social media. Create and curate visual assets to complement social media and digital content.
• Manages the social media budget, reviews expenses and monthly allocations with finance.
• Deliver social media performance reporting, emphasizing campaign metrics and key performance indicators. Monitor trends and new social media opportunities, using performance data to inform and execute new campaigns.

Travel Requirements

• Minimal domestic travel to work with business partners, educational and industry/ technology conferences.

What You'll Bring:

• Bachelor of Science / Arts degree in marketing, business, communications or similar focus.
• Minimum 5-7 years' experience in communications, marketing or advertising roles
• Deep understanding of Social Media platforms, capabilities and social media management tools
• Strong written communication skills with a creative flair
• Experience in using social media management tools, such as Sprinklr
• Ability to multitask and manage multiple social media platforms at once
• Ability to work both independently and as part of a collaborative team
• Basic Graphic design skills (e.g., canva, photoshop) for creating visually appealing posts.
• Self-starter with an interest in exploring new ways to drive activation and engagement effectively by using different tools and techniques in the online world
• Ability to build and leverage a strong network of peers and business and social media partners
• Ability to identify potential issues and resolve them before they impact production timelines
• Requires strong understanding of digital and Web tools and technologies such as email, mobile and social marketing applications.
• A basic understanding of HTML and common web application platforms
• Ability to establish measurements and success metrics where none currently exist
• Experience and strong knowledge in search engine optimization
• Experienced with Illustrator, Photoshop skills and other creative tools to develop content for social channels
• Microsoft Office
• Knowledge of Google products and services including, but not limited to analytics, research, SEO
• Understanding of how the following platform algorithms work, and how to maximize engagement: Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, TikTok and more
• Knowledge of or demonstrated experience with Social Media Management Systems and other social reporting/monitoring tools
• Experience in creative production & development

Unless there is a legal requirement, experience will be accepted for the education requirement.

How You'll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include:

Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program

Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [email protected], including the title and location of the position for which you are applying.