Consumer Marketing Manager

What You'll Do: 

We are looking for an experienced & passionate Marketing Manager to join our team and support the Consumer Marketing Director in developing first-class marketing campaigns for Big Feastival, Glide at Battersea Power Station with the potential to work across other events.

Marketing Strategy & Planning 

• Working into the Consumer Marketing Director, support the brand & marketing strategies as part of our go-to-market process, which establishes and grows our live events. 

• Work with cross-functional groups (including the marketing team, event operations, sponsorship sales, PR, creative, ticketing software providers, legal & finance) to deliver successful marketing strategies. 

Marketing Campaigns 

Support with day-to-day delivery of all aspects of the marketing strategy & plan - not limited to, but including: 

• Oversee ticket modelling, revenue forecasting, and ongoing sales with ticket agencies. 

• Lead the management of third-party, agency and stakeholder relationships and negotiations, including but not limited to: media buying agency, content production teams and graphic designers, PR agencies, and media partners. 

• Provide support to Comms and PR teams to deliver PR narratives in line with agreed-upon objectives. 

• Oversee and protect the brand guidelines; manage brand development where relevant. 

• Liaise with other internal business units to ensure alignment and efficiency across all departments. 

• Manage performance monitoring, optimization and reporting of all marketing activity, and action adjustments where necessary to ensure optimization for maximum performance, reach, and return on investment. 

• Work closely with internal and external stakeholders to ensure sponsor and partner marketing requirements are fulfilled. 

• Deliver robust post-event reports that include management of the post-event survey process, analysis of results & development of recommendations for the next cycle. 
   

Financial Management: 

• Maintain and optimize the marketing campaign budgets as relevant. 

• Negotiate and leverage best deals with agencies 
    

Stakeholder Management: 

• Attend Sponsor meetings and assist with coordinating presentations and proposals where required. 

• Assist with Sponsors account management and digital servicing of partners. 

• Liaise with Exhibitors and suppliers as required. 

You Have These:  

• Proven experience delivering successful marketing strategies and campaigns through-the-line for live events. 

• Deep understanding and respect for consumer-first strategy, creative, and performance marketing. 

• Proven experience reporting on the effectiveness of a 360-event marketing campaign. 

• End-to-end event marketing budget management experience. 

• Strong UK media mix understanding and existing relationships with key UK media.  

• Passion for music and live events is essential. 

• Ability to instruct creative assets & content that drive consumers through the purchase funnel effectively. 

• Ability to multitask and prioritize in a fast-paced environment, while paying close attention to detail. 

• Ability to self-direct and motivate and work with minimal supervision. 

• Ability to work and thrive in a fast-paced environment. 

• Excellent written, verbal, presentation, and interpersonal communication skills with strong writing, proofing, and editorial skills - excellent attention to detail. 

• Ability to build and maintain effective relationships with a range of key internal and external stakeholders. 

• Strong people management skills and ability to lead a high-performing team. 

• A strong team player who is flexible and dependent on business demand. 

• Excellent time management skills, ability to work calmly under pressure whilst meeting deadlines. 

• Strong organisational skills with the ability to multitask and prioritise. 

Working Conditions:  

• Perm, London Chiswick Park 

• Working Hours: 9:30am-5:30pm  

• You will be required to travel to each event and work on-site if necessary. 

• Regular out-of-hours work during the production and delivery of each event. 

• Outside of event travel there may be a requirement to travel for meetings as part of the role.