Consumer Insights Senior Analyst

GERMANY Consumer Insights Senior Analyst

Frankfurt / Hybrid - typically 2 days per week WFH

Our Consumer Insights Senior Analyst is on the front lines of product research and development. We meet with consumers in a variety of settings and collect data on needs, motivations, user experiences, perceptions and behaviours, working cross functionally and globally with all the product development teams to ensure that the voice of the consumer is being heard and is being realised in our products.

The role:

• Own end-to-end German research plans and execution for multiple categories.
• Conduct qualitative (IDIs; focus groups; shelf assessments) and quantitative (surveys) consumer research for new product development and commercialisation.
• Project manage research with internal stakeholders and external third-party agencies.
• Construct, maintain and issue project plans to address development objectives including bringing in new methodologies or drafting studies from scratch as needed.
• Analyze feedback, including latent needs and dissatisfaction, into product innovation and development recommendations – working with teams over the course of the product development and launch cycle to ensure these are addressed.
• Present insights to senior leadership, instilling confidence in the quality of our research and insights.
• Travel will may be required (up to 10% of time) to conduct research with a balance between in-person and virtual research – there is also potential for travel to the UK office and to our US headquarters in Boston.

Desired Skills and Experience

• Excellent project management skills, hands-on research experience and demonstrate strong strategic and critical thinking skills.
• Experience writing, programming and quality checking surveys.
• Develops understanding and trust with others by meeting commitments
• Identifies and anticipates the needs & expectations of others (personal & business) and acts upon them.
• Develops a strong network through all levels of the organization related to internal & external customers.
• Uses strong organisational and analytical skills to synthesise information from various sources focusing on relevancy and impact opportunity
• Represents and balances the consumer perspective when providing insight and recommendations to improve consumer experience
• Thrives in a hands-on, dynamic, agile environment – with the flexibility to adapt to constantly changing deadlines.
• Handles shifting priorities and resources. Understands that not all paths are defined and uses their experience to add value.
• Demonstrates creative and innovative thinking
• Demonstrates emotional intelligence and patience and adapts style to their audience.
• Effectively collaborates with consumer insights teams in the EU, UK and US to develop and publish a comprehensive understanding of consumer needs and expectations.

Basic Qualifications and skills

• Minimum of a Bachelor’s Degree, ideally with a focus on Marketing, Psychology, Economics, Consumer Research, or other applicable subject area OR a minimum of 5 years of market research experience.
• Creative problem solver while working with established budget.
• Strong articulate communication, excellent presentation and MS skills
• Translate data sets into easily digested and understood formats to identify and understand customer needs and uses data for new product ideas and benefits.
• Training and experience on moderating focus groups and one-on-one interviewing (desirable)
• 4-5 years of research experience in qualitative and quantitative research.
• Exposure to the Consumer Goods industry (desirable).