Consumer Insights Manager

Posted 21 Hours Ago
Be an Early Applicant
Helsinki
Senior level
Food
The Role
The Consumer Insights Manager at Wolt will analyze consumer sentiment and perceptions to enhance user experience and product strategy. Key responsibilities include designing user studies, managing NPS feedback mechanisms, analyzing data, and collaborating with teams to align insights with company goals.
Summary Generated by Built In

Company Description

Wolt is a Finnish technology company and we’re best known for our food delivery platform. Food delivery was just a start, and now we are expanding our platform with other business verticals in retail and grocery. We’ve grown significantly in the last years, expanding our operations from just four countries across the Nordics, to 28 countries across Europe and Asia today. And we’re just getting started.

Job Description

At Wolt, we’re redefining convenience in the Q-commerce space, delivering fast and seamless service to our customers. Understanding how consumers perceive and interact with our offerings is critical to our growth. We're seeking a Consumer Insights Manager to dive deep into user sentiment, uncover actionable insights, and shape the future of our user experience. This role reports to the Global Head of Consumer Business. 

Key Responsibilities:

Consumer Perception:

  • Design and implement strategies to understand how users view our brand and services.

  • Evaluate how we rank against competitors in key areas.

  • Identify real-life improvements opportunities that Wolt will prioritize as company


Feedback Mechanisms:

  • Own and improve the NPS capabilities at Wolt (surveys, tracking, actions).

  • Develop and manage regular user experience studies and concrete feedback loops.

  • Conduct ad-hoc user studies and set up structured user panels with partner companies.

Data Analysis:

  • Dive into data from multiple sources, including Google Sheets and SQL databases.

  • Identify trends, gaps, and opportunities to improve our product experience and operations.

  • Use insights to prioritize new features, address gaps, and highlight what’s working well.


Collaboration and Strategy:

  • Partner with internal teams to align insights with company goals, present insights to company senior leaders.

  • Work closely with stakeholders to develop actionable plans for enhancing user experience and staying ahead of competition.

  • Shape the evolution of our user experience and product strategy over the coming years.

Qualifications

  • 5+ years of strong user research experience from notable customer tech
  • Proven experience in consumer insights, user research, or a similar role, ideally in consumer tech, consulting, or user research companies.
  • Expertise in running NPS surveys, user panels, and gathering customer feedback across diverse channels (email surveys, user panels, etc.).
  • Strong analytical skills with hands-on experience in tools like Google Sheets; SQL knowledge is a plus.
  • Ability to translate data into actionable insights that drive strategic decisions.
  • Exceptional communication and presentation skills, with the ability to collaborate across teams.
  • A proactive and hands-on approach; unafraid to dive into data and get things done.

Additional Information

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going! 

Top Skills

SQL
The Company
HQ: Helsinki
8,287 Employees
On-site Workplace
Year Founded: 2014

What We Do

Wolt is a Helsinki-based technology company that provides an online platform for consumers, merchants and couriers. It connects people looking to order food and other goods with people interested in selling and delivering them. To enable this, Wolt develops a wide range of technologies from local logistics to retail software and financial solutions – as well as operating its own grocery stores under the Wolt Market brand.

Wolt’s products include Wolt+ (subscription service for customers), Wolt for Work (meal benefits and office deliveries for companies), Wolt Drive (fast last-mile deliveries for merchants) and Wolt Self-Delivery (service for merchant partners with their own delivery staff). Wolt’s mission is to make cities better by empowering and growing local communities. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 29 countries today, 25 of which are with the Wolt product and brand.

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