Job Description
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SUMMARY OF RESPONSIBILITIES
Do you enjoy developing marketing strategies and executing positioning, promotion, and product commercialization activities? Are you known for your business acumen, leadership, sound judgment, and ability to manage medium to large-scale projects? iA Financial Group is seeking a Senior Marketing Strategy Advisor for its Group Insurance and Savings Solutions division.
In this role, your main responsibilities will be:
- Develop and implement business, marketing, distribution, product positioning, and thought leadership strategies.
- Take leadership on strategic projects and specific mandates.
- Plan and coordinate marketing initiatives and establish performance measurement tools.
- Analyze competition and data to identify trends, challenges, or opportunities, and make recommendations for the commercialization and development of group insurance and savings products.
- Define customer journeys and the value proposition for products and services.
- Lead multi-faceted projects, from planning to delivery, including information gathering, execution, coordination, and approval management, while respecting timelines, budgets, and organizational quality standards.
- Provide daily support to the sales force across Canada to drive business development.
- Act as a consultant for teams, senior management, and various departments requiring expertise in business and marketing strategies.
- Work closely with product managers to define the vision for offerings and the roadmap for projects under your responsibility.
REQUIREMENTS
- Bachelor’s degree in Marketing (Master’s in Marketing is an asset).
- 8 years of relevant experience in a similar role.
- Knowledge of financial products and/or group insurance and savings products.
- Excellent command of French and English, both spoken and written.
- A global vision enabling you to develop complex strategies and align them with all stakeholders.
- Strong ability to develop and implement marketing strategies.
- Skills in creating engaging presentations to support strategic recommendations.
- Leadership, analytical and synthesis skills, sharp business sense, teamwork, ability to manage tight deadlines, and creativity.
- Extensive experience in market monitoring and data analysis.
- Proficiency in Microsoft Office Suite.
Location(s)Quebec, Quebec
Other Possible Location(s)Montreal, Quebec
Company
iA Financial Group
Posting End Date2025-02-24
Company Overview
iA Financial Group is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.
With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.
At iA, we’re invested in you.
Our Commitment to Diversity and Inclusion
At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.
Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs.
What We Do
iA Financial Group is one of the largest insurance and wealth management groups in Canada, with operations in the United States. Founded in 1892, it is an important Canadian public company and is listed on the Toronto Stock Exchange under the ticker symbols IAG (common shares) and IAF (preferred shares).
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