Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.
Time Type:Regular
Job Description :
POSITION SUMMARY:
At Cogeco, every day our teams are taking action to bring people together through powerful communications and entertainment experiences. Our ability to deliver on this promise in the communities we serve through Canada and the US is possible due to the endless commitment of our colleagues in Canada and the US.
About oxio
We believe in equal access to the internet and the opportunities that come with it. The internet means something different to everyone—a way to stay in touch, travel, shop, learn, create. To us, it’s a way to empower people—to connect everyone to the opportunities the internet provides in a secure, accessible and convenient way. We’re here to share the importance of equal access one story, post, meme, stream, game, wiki, email, connection (phew) at a time. We‘re here because we believe that if everyone had equal access to the opportunities found on the internet, we’d see a lot of pretty great things from a lot of unexpected people. We’re here to share the internet. Because the internet is awesome and we heart it.
At oxio, we all work remotely. For us, remote is not a challenge to overcome. It's a clear business advantage. And our culture and product reinforces that belief.
About the role
We're looking to hire a Community, Partnerships & Influencer Manager to join our marketing team. This team member will develop and execute the social media strategy, the partnerships and and the influencer marketing. Someone with excellent communication skills, business acumen, strong interpersonal skills, who is analytical, creative, and can work autonomously. Someone who is able to identify industry trends, build strong relationships with partners and is able to support the campaign creation with authentic storytelling.
KEY RESPONSIBILITIES:
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You’ll develop, align & manage strategy for social media, influencers, podcasts, content and partnerships to contribute to the overarching goal of increasing oxio’s brand awareness.
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You’ll maximize budget allocation based on the key drivers of engagement, awareness and conversion through a test and learn approach and continuous optimization of ROI.
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You’ll stay connected with best practices, emerging social media platforms, strategies, and industry standards and how they can connect to overall brand strategies.
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You’ll contribute to the success of oxio’s business goals.
Social media / community management :
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You’ll build a robust organic social media strategy, process and roadmap in order to increase oxio’s growth of subscribers on our social media channels, drive traffic to our website and deliver on conversion targets.
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You’ll work with UGC, influencers and our creative agency to create branded and engaging content while maintaining low production cost without compromising on quality.
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You’ll bridge the gap between organic social earned and paid strategies along with the performance marketer.
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You’ll have to ensure a constant cadence of content, with a heavy focus on Instagram and TikTok, but will also manage Facebook and LinkedIn platforms.
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You’ll be responsible to monitor social media KPI through reporting - develop reports, track performance (including, but not limited to: reach, impressions, mentions, earned traffic, etc.) and share with the broader team.
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You’ll supervise the work of the Customer Care team to ensure media responses are in alignment with the voice and tone of the brand and that we respond in a timely manner to issues that could hurt our brand reputation.
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You’ll track market trends and ensure oxio is a part of relevant conversations.
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You’ll track and outline how topics in the news and on social media might impact oxio. You’ll suggest next steps and respond in a timely fashion.
Influencer & Partnerships:
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You’ll identify, establish and execute on opportunities that build brand and awareness through key industry influencers.
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You’ll develop an influencer community (micro -mid-tier) for oxio to create strong brand advocates aligned with our areas of focus and communication pillar.
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You’ll seek new and innovative partnerships that will align with our brand values and you’ll utilize that to leverage brand awareness.
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You’ll oversee activities from influencer/partnership discovery to contract negotiation, strategic briefing and creative production.
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You’ll monitor, test, learn and adjust based on conversion & ROAS
Content strategy :
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You’ll develop an insight-driven content strategy to guide social media, email, blogs, and other communication channels.
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You'll ensure a compelling and cohesive content strategy across all our communication touchpoints, both earned and paid.
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You’ll help bring the brand to life by identifying subjects relevant to our audience that speaks about our values but also about what matters to our target audience.
ESSENTIAL QUALIFICATIONS
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You have experience implementing innovative communication strategies with a focus on results.
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You have top-notch written, verbal, and interpersonal skills.
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Bilingualism required (FR/EN). The person will need to collaborate with stakeholders outside of Quebec.
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You show phenomenal attention to detail.
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You self-motivate and adapt with a demonstrated ability to thrive in a challenging, fast paced, team-oriented environment.
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You have experience collaborating with broader marketing teams and multiple cross-functional teams, including internal and external partners.
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You bring a positive attitude and a thirst for results.
ACADEMIC TRAINING
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Bachelor degree or certificate of equivalency in marketing, communications or similar field
#LI-Hybrid
Location :Montréal, QC
Company :Cogeco Connexion Inc
At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.
By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.
If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at [email protected]
What We Do
Rooted in the communities it serves, Cogeco Inc. is a growing competitive force in the North American telecommunications and media sectors with a legacy of more than 65 years. Through its business units Cogeco Connexion and Breezeline, Cogeco Communications provides Internet, video and phone services to 1.6 million residential and business customers in Québec and Ontario in Canada as well as in thirteen states in the United States. Through Cogeco Media, Cogeco owns and operates 21 radio stations primarily in the province of Québec as well as a news agency. Cogeco's subordinate voting shares are listed on the Toronto Stock Exchange (TSX: CGO). The subordinate voting shares of Cogeco Communications Inc. are also listed on the Toronto Stock Exchange (TSX: CCA).
