Communications & PR Manager

Company Description

ABOUT THE ROLE

The role of Communication is to develop and lead strategic communications through storytelling, earned media and influencer relations through marketing content creation to reach and engage new consumers, more often. The Communications Manager will lead strategy and execution for communications across Red Bull’s media network. She/he will be responsible for positioning and delivering an effective communication message across all types of third-party and owned media channels (social, web, TV, radio and print) to bring our brand image to life and make Red Bull relevant for our target audiences.

Job Description

Communications & PR Management

• Responsible for having others talk about the world of Red Bull positively and without payment: earned media activation, influencer amplification and building high-frequency editorial relationships.
• Identify great story opportunities coming from (Sports, Culture, Brand) Marketing to the local media network facilitating the translation of marketing ideas into engaging media products.
• Project leading activation plans across all Red Bull initiatives in the market together with your team.
• Responsible for corporate communications including product (can) communication, crisis and consumer affairs.
• Be the eyes and ears outside our walls to evaluate emerging trends in Brand, Culture and Sports across the nation, identifying potential opportunities for Red Bull to more effectively target consumer groups.
• Develop national/regional strategic editorial media partnerships that improve the consumer experience and brand credibility.
• Lead innovation in the skillset of Communications and built futuristic strategies that drive value for the business beyond awareness alone.
• Manage relationships with heads of departments and Global Headquarter counterparts to achieve alignment and business success.
• Support field activation teams by creating and managing content asset needs and distribution across earned, managed and owned channels.
• Day-to-day management and procurement of supporting PR agencies and PR freelance network within budget parameters.
• Identify and constantly reflect the most important media that matter in the market to help drive impactful word-of-mouth about the Red Bull brand.

Qualifications

• 7+ years of experience in Communications and PR in Marketing or Media led companies.
• A (proven) track record in (leading teams), projects and securing brand reach & engagement via earned media amplification.
• Ability to think strategically on how to position Marketing and Media initiatives to guarantee message pull through to our target audience via traditional earned media including social influencers.
• Is a story seeker that identifies stories with true media potential.
• (Proven) leadership qualities and presentation skills.
• Very equipped to build media and influencer relations in all fields.
• An agile, team player that knows how to get the work done.
• Works with passion and has high affinity with the worlds of Sports and Culture
• Creative thinker and innovator; in touch with digital, cultural and consumer trends.
• Able to travel as needed; work flexible hours/days of week and weekends. 
• Ability to lead by example as a coach and mentor to others.
• A motivated self-starter who is able to think big on their own and created executable campaigns that drive positive word-of-mouth with our consumers.
• Possess excellent interpersonal skill, and the ability to work with several different stakeholders and judge what’s necessary to be successful.
• Fluency in written and spoken English & Arabic.