Comms Planner (Media Planner)

About Us

UM is a media agency designed to Futureproof our clients’ businesses for the now and the next. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections – all rooted in culture. 

We believe in purposeful growth, and our Better World Media philosophy puts diversity, equity and sustainability at the heart of our business operations. We are committed to investing in diverse and responsible media partners, in order to drive more meaningful and authentic messaging for our clients. 

As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients. Here in the UK we are proud to work with some of the world’s most exciting brands, including Accenture, American Express, Just Eat Takeaway, Johnson & Johnson, Mattel, MoneySuperMarket and Spotify. 

London is also the home of our UM EMEA Headquarters, providing the full spectrum of integrated media and marketing services to global clients across the region. Our in-house tools and technology capabilities, driven by a truly multi-national, talented and passionate team of people, makes us perfectly placed to create tailored, regional solutions for a diverse range of clients. As a regional hub, we act as a catalyst to integrate and connect – fuelling central strategies with both local insights and regional expertise. We have specialists across brand strategy, research & insight, data-driven analytics, 360 digital media planning and content creation, and we bring all of these disciplines together to provide frameworks that optimise our clients’ advertising investment in each market.

Position Summary

An exciting opportunity to deliver campaigns across some of UM’s top clients – Dyson, Just Eat, MG Motor and Zurich. You will play a significant role in the team, driving forward innovative thinking, as well as media planning excellence across digital and offline channels.

As the Communications Planner you will be playing a vital role in the client-facing account management team. This role focuses on the full campaign lifecycle, from taking in new briefs, to creating exciting media plans across all online and offline channels, through to overseeing activation and post-campaign analyses.

You will work with our Communication Director to deliver innovative and effective media plans, whilst having autonomy to develop cross channel planning skills within the team. You will have excellent people skills, be confident in planning online and offline campaigns, and have a good understanding of reporting and measurement requirements.

You will need to build excellent relationships with clients, media owners, internal data specialists, and those working within your own team. You will have an ambition to get involved in the broader agency culture as well as building UMs reputation in the wider industry.

Key Responsibilities

• Assist in the day to day management of client relationships, along with the rest of the team, earning the trust and respect of the client and key contacts.
• Collaborate closely with media partners to align performance against client expectation and new opportunities.
• Work seamlessly with Strategy and Specialist teams to ensure brilliant thinking is turned into brilliant implementation.
• Understand the importance of brilliant basics. These brilliant basics include replying to client emails within a timely manner, sense checking your work, and keeping up with financial reconciliations.
• Demonstrate an understanding of the online and offline landscape in Ireland.
• Produce competitor reports using AdIntel as well as using audience planning tools such as TGI & Adserve, Power Point, Excel and finance programs such as DDS and Prisma.
• Ensuring numerical accuracy when delivering campaign reporting/analysis and managing relevant financial processes.
• Support the Communications Director in implementing the right process and procedures for effective day to day management of all activity.
• Accountability: on-going tracking of value and quality deliveries and attendance at reviews.
• Share knowledge and understanding across the team and wider agency.

Desired Skills & Experience

• You are professional in front of clients.
• A dedicated and motivated individual, who helps create and maintain a powerful team dynamic.
• Highly personable with a collaborative spirit, who develops good working relationships internally and externally with ease.
• Good communication skills.
• You have experience of producing competitor reports using AdIntel as well as using audience planning tools such as TGI & Adserve, Power Point, Excel and finance programs such as DDS and Prisma.
• Strong admin skills and great attention to detail.
• You have experience working on a range of brands, and across a wide range of channels.  Ideally someone with digital first experience who has been responsible for the implementation and management of campaigns.