Commercial Partnerships Lead

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London, England
Hybrid
Senior level
Marketing Tech • Mobile • Software
Find your people. Make real impact.
The Role
As a Commercial Partnerships Lead, you will manage partnerships, develop GTM strategies, and drive revenue through collaboration with sales teams in the EMEA North region.
Summary Generated by Built In

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHAT YOU'LL DO 

Braze’s Alloys partner ecosystem includes world-class agencies and consultancies that are invested in helping their clients deliver on the promise of a premium customer experience. They’re trusted advisors to our customers and play an integral role in acquiring new customers and retaining and growing our existing customer base.

We are looking for an experienced Commercial Partnerships Lead to sit within our Global Partnerships organisation and report to the Director of Global Commercial Partnerships in London. This experienced partnership leader will scale and expand on the success of an established partner program across the EMEA North region.

The Commercial Partnerships Lead will evolve the Agency and Technology Partner alliance strategy and GTM plan. You will acquire and onboard new partners, whilst also managing and growing relationships with an existing patch of strategic and long-tail partners.

This role works very closely with our Sales & Marketing organisation; both our EMEA North Sales VPs and Directors on our program strategy, as well as our EMEA North Account Executives on sourcing new business pipelines and influencing revenue via our partners.

This role is largely measured on quality pipeline generation, executive relationship management and the GTM approach.

Key responsibilities include:

  • Developing and managing comprehensive GTM plans with our partners, which manifest in quality net new business pipeline.
  • Supporting the sales cycle alongside our sales teams, from prospecting to influencing deals closing, in collaboration with our partners.
  • Advancing the differentiated value propositions and specialism with key strategic partners, articulating that story internally at Braze and externally through partners to ultimately evangelise the story in the market.
  • Ensuring accountability and partnership reciprocity, with a measured flow of outsourced Braze implementation and managed services in exchange for net new client opportunities from our Agency Partners.
  • Building on and promoting the intentions built with our Technology Partners, to support pipeline growth and customer retention
  • Reviewing sales play metrics and effectiveness regularly with partners and Braze leadership. Maintain dashboards that communicate to leadership the effectiveness of GTM sales plays with our partners.
  • Collaborating cross-functionally with other Braze departments and divisions, including Partner Success and the Global Strategic Partnerships (GSP), Partner Marketing, Sales, etc.
  • Developing the program with senior leadership to enhance current ways of working.

WHO YOU ARE

  • 5+ years of partnerships channel and cloud industry experience preferably from a SAAS organisation.
  • Demonstrable proof of producing measurable sourced pipeline and influenced revenue results via a mature SaaS partner program playbook. A strong bias for execution and are motivated by exceeding targets and results.
  • Deep and proven knowledge of the agency and or technology Partners and marketing services ecosystem. 
  • Understanding of service offering creation, marketing, lead generation, and professional services organization key performance indicators.
  • Ideally, experience working for an agency consultancy and intimate knowledge of agency org structure, business dynamics, and effective business case development.
  • Executive presence and an ability to present and vision sell to Executive audiences
  • Ability to lead through ambiguity, take on complex strategic and operational initiatives and scale effectively across a large organization and distributed team
  • Strong drive and character qualities that match Braze's Core Values and inspire others to follow and act

WHAT WE OFFER

Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment.

From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:

  • Competitive compensation that may include equity
  • Retirement and Employee Stock Purchase Plans
  • Flexible paid time off
  • Comprehensive benefit plans covering medical, dental, vision, life, and disability
  • Family services that include fertility benefits and equal paid parental leave
  • Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
  • A curated in-office employee experience, designed to foster community, team connections, and innovation
  • Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching 
  • Employee Resource Groups that provide supportive communities within Braze
  • Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Braze is proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. In 2025, we were recognized as one of Built In’s Best Places to Work. In 2024, we were included in U.S. News & World Report’s Best Companies to Work For (Top 10%) and recognized in Great Place to Work’s Fortune Best Medium Workplaces, Fortune Best Workplaces in Technology, Fortune Best Workplaces for Parents, and Fortune Best Workplaces for Women.
Additionally, we were featured in Great Place to Work UK’s Best Workplaces, Best Workplaces in Europe, Best Workplaces for Development, Best Workplaces for Wellbeing, Best Workplaces for Women, and Best Workplaces in Technology.

You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, Singapore, São Paulo, Seoul, Sydney and Tokyo – not to mention our employees in nearly 50 remote locations.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.

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The Company
HQ: New York, NY
1,500 Employees
Hybrid Workplace
Year Founded: 2011

What We Do

At Braze, we believe in the passion of our people. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony.

We thrive when people add their unique perspectives to our ever-growing teams—and we strive to empower you to make an impact that fuels both you, and our business.

Why Work With Us

At Braze, we believe in the passion of our people. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony.

We thrive when people add their unique perspectives to our ever-growing teams—and we strive to empower you to make an impact that fuels both you, and our business.

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Braze Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
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HQNew York
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Singapore
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Austin
Berlin
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Bucharest, RO
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Chicago
Indonesia
DKI Jakarta, ID
Dubai, Dubai
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London
Paris
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San Francisco
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São Paulo, BR
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Sydney
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Tokyo
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