Vita Coco, the leading coconut water brand, launched in 2004 when two friends, Michael Kirban and Ira Liran learned about the tropical elixir after a chance encounter at a New York City bar. Not only did their discovery bring coconut water into the mainstream beverage aisle, it rebranded coconut water as a premium lifestyle drink and helped propel the trend of natural-functional beverages. Fast forward 15 years, and Vita Coco is available in 30 countries and has expanded coconut water into new occasions with innovations like Vita Coco Pressed, Coconut milk, and Coconut Oil.
As our Coconut Content Community Connoisseur, you’ll work both in the field and our NY office in a hybrid environment. Reporting directly to our Social Media Manager, you will be responsible for contributing to and analyzing our content marketing machine, focusing on creating genuinely good and funny content across TikTok and Instagram.
This is a part-time, tuesday-thursday internship role with a 3-month contract and the possibility of extension based on performance.
Main Responsibilities:
Social Content
- Spend a lot of time on the TikTok FYP page, commenting on good videos
- Pitch video ideas that are universally funny, whether or not they are trends.
- Create the content ideas you pitch.
- Copywriting in the DMs, comments, skits, etc.
- Act as a talent scout for unique creators who can produce solid content for Vita Coco.
- Set the bar for what it means to produce meaningful, hilarious, and entertaining social content.
Analytics
- Be a tracking wizard, spotting when Vita Coco is mentioned in videos on social media.
- Keep track of TikTok and Instagram performance metrics.
- Analyze successful strategies of other brands (yes, we know Duolingo is killing it right now) and explain why they work.
Qualifications:
- Has a crazy daily screen time.
- Has a way with words.
- Has at least 1 year of previous brand experience managing TikTok and experience copywriting.
- Knows how to make engaging TikToks.
- Eager to learn and master new skills.
- Excellent communicator.
- Results-driven, with a proven ability to build an engaged social media following.
- Comfortable being in front of or behind the camera in public (and wearing a Vita Coco costume).
- Organized, open to travel, and doesn't want to sit at a desk all day 😊
At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $21.00-$22.00 an hour. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.
The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.
What We Do
The Vita Coco Company, created in 2004 by Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT.
In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources.
In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.
Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.
