Coca-Cola TM Creative Content - Manager

Posted 7 Days Ago
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Tokyo
Senior level
Food
The Role
In this role, you will lead the development of marketing communication campaigns for Coca-Cola across Japan and South Korea. Your responsibilities include creating and delivering creative strategies, working with agency partners, managing feedback, and ensuring all creative work aligns with brand goals and KPIs.
Summary Generated by Built In

Location(s):

Japan

City/Cities:

Tokyo

Travel Required:

Relocation Provided:

Job Posting End Date:

December 30, 2024

Shift:

Job Description Summary:

With a transformative mindset, a passion and love for the Coca-Cola brand, this opportunity is to lead the development of marketing communication campaigns for the brand Coke across the Japan and South Korea Operating Unit.

. 

What You’ll Do for Us 

  • You will be responsible for the creation and delivery of creative strategy, communication ideas and final creative material  
  • You will work with our agency partners, taking the lead on all briefings, reviews and feedback.  
  • Ensure that all creative work is on brand, on strategy and delivers towards agreed-upon KPIs.   
  • Strong collaboration and ‘networking’ across CCTM category team, partnering functions, OUs around the world, to ensure that market and stakeholder feedback/needs is considered. The Content Manager will consider and then make recommendations on how to manage feedback, clearly synthesize and communicate to agency partners and markets.  
  • Understand current and future business needs so that creative work can be developed to help achieve commercial outcomes. 

 

 

Qualifications & Requirements 

  • Minimum 7 years’ experience working within marketing, advertising or brand communication roles.  
  • Experience working in cross-functional and cross-geographical teams.  
  • Proven ability to effectively lead the execution of multi-channel and/or multi-market communication campaigns.  
  • Great interpersonal skills to manage internal and external relationships.  
  • Ability to manage complex timelines and multiple stakeholders, including agency partners.  
  • Ability to manage budget/cost resources for maximum efficiencies and return on investment. 
  • A well-tuned skill in taking a wealth of consumer research and understanding and arriving at the most important insights for branding/creative briefs.  
  • Great creative instinct, judgement and articulation skill.  

 

What We Can Do for You 

  • Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world 
  • Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.  

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

The Company
Alpharetta, GA
88,900 Employees
On-site Workplace
Year Founded: 1892

What We Do

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories.

In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.

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