Cluster Digital Marketing Manager (Bangkok Based)

Company Description

Anantara Bophut Koh Samui Resort

Nestled on the pristine shores of Bophut Beach, Anantara Bophut Koh Samui Resort is a luxurious beachfront retreat offering an idyllic blend of Thai charm and modern elegance. Overlooking the serene waters of the Gulf of Thailand, the resort provides an intimate escape with lush tropical gardens, world-class facilities, and authentic experiences.

Guests can indulge in award-winning dining, rejuvenate at the signature Anantara Spa, or explore the vibrant Fisherman’s Village, just a short stroll away. The resort features sophisticated accommodations, from well-appointed rooms to stunning beachfront suites, each designed to offer comfort, privacy, and breathtaking views.

With its exquisite architecture, exceptional service, and curated experiences, Anantara Bophut is an ideal destination for romantic getaways, family vacations, and exclusive events. Whether it's a tranquil spa retreat, an adventure-filled holiday, or a dream wedding on the beach, Anantara Bophut promises a stay filled with luxury and unforgettable memories.

Job Description

Cluster Digital Marketing Manager

Location: Koh Samui, Thailand and base at Bangkok Office
Brand Portfolio: Anantara Bophut, Anantara Rasananda, Anantara Lawana, NH Collection Samui, Avani Chaweng

Job Summary

The Cluster Digital Marketing Manager is responsible for developing and executing digital marketing strategies across multiple luxury and lifestyle properties in Koh Samui. This role focuses on enhancing brand awareness, increasing direct bookings, optimizing online presence, and driving revenue through digital channels. The ideal candidate will have a strong background in performance marketing, social media, SEO, and e-commerce, with experience in the hospitality industry.

Key Responsibilities

1. Digital Strategy & Brand Positioning

• Develop and implement integrated digital marketing strategies across all properties to maximize online visibility, engagement, and revenue.
• Ensure each brand maintains a distinct digital identity while aligning with Minor Hotels’ overall branding and positioning.

2. Website & SEO Management

• Optimize property websites for SEO (search engine optimization), mobile usability, and conversion to increase direct bookings.
• Manage website content, updates, and promotional campaigns to enhance guest experience and engagement.
• Monitor website performance using Google Analytics, Google Search Console, and other analytical tools.

3. Social Media & Content Marketing

• Develop and execute social media strategies across platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn) to drive brand awareness and engagement.
• Oversee content creation, including photography, videography, and blog content, ensuring high-quality storytelling and audience engagement.
• Manage influencer collaborations and user-generated content strategies to enhance organic reach.

4. Performance Marketing & Paid Advertising

• Plan and manage Google Ads, Meta Ads, and other PPC (pay-per-click) campaigns to drive traffic and conversions.
• Optimize digital ad campaigns using A/B testing, audience segmentation, and remarketing strategies.
• Work with digital agencies and partners to execute high-impact performance marketing campaigns.

5. OTA & E-Commerce Optimization

• Manage online travel agency (OTA) presence, including Booking.com, Agoda, Expedia, and others, ensuring visibility and optimized pricing strategies.
• Implement strategies to drive direct bookings and reduce reliance on OTAs.
• Analyze OTA performance metrics and adjust strategies accordingly.

6. Email Marketing & CRM

• Develop personalized email marketing campaigns for guest engagement, retention, and promotions.
• Utilize CRM tools to enhance customer segmentation and tailored communication strategies.

7. Data Analytics & Performance Reporting

• Monitor and analyze key performance indicators (KPIs) such as website traffic, conversion rates, social media engagement, and ROI on paid campaigns.
• Provide data-driven insights and monthly reports to key stakeholders and leadership teams.

8. Collaboration & Stakeholder Management

• Work closely with General Managers, Sales & Revenue Teams, PR, and F&B teams to align digital strategies with business objectives.
• Partner with creative and digital agencies for content production and campaign execution.

9. Budget & ROI Management

• Develop and manage the digital marketing budget across all properties.
• Track campaign performance and adjust spending to maximize return on investment (ROI).

10. Emerging Trends & Innovation

• Stay ahead of digital trends, AI-driven marketing, influencer strategies, and new social media platforms.
• Identify and implement new marketing technologies to enhance digital engagement and efficiency.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing, preferably in the luxury hospitality or lifestyle industry.
• Strong knowledge of SEO, PPC, social media advertising, content marketing, and e-commerce strategies.
• Experience managing multiple properties (cluster experience is a plus).
• Proficiency in Google Analytics, Google Ads, Meta Business Suite, CRM, and email marketing platforms.
• Excellent communication, creative thinking, and analytical skills.
• Ability to work independently and lead digital initiatives across multiple brands.