You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.
Job Description:
Please enter the external job description here (remove this line)
Job description (heading) / Description du poste (titre)
- The Client Segment Acquisition Specialist is responsible for implementing the segment strategies, programs, and campaigns aligned with 1) brand equity, strategies and plans, 2) product proposition development / launch, and 3) field strategies to drive activation, productivity, and engagement.
- Accountable for the monitoring of results of various client segment acquisition, engagement and retention, channel activation programs such as financial planning sessions, field and digital activation, strategic partnerships, sponsorships and events
- Responsible for virtual and on-the-ground coordination of activities with local marketing, business and sales units
Preferred skills (heading) / Compétences particulières (titre)
- Excellent communication skills (both oral and written)
- Knowledgeable about Microsoft Office Suite – Adobe knowledge is a plus
- Familiarity with CRM systems
- Strong project management skills
- Good organization and analytical skills
Qualifications (heading) / Compétences (titre)
- Education - Bachelor's degree holder in business-related course
- Experience - At least 3-5 years in Marketing or Sales with solid experience in financial services industry and the affluent market
Responsibilities (heading) / Responsabilités (titre)
- Develop affluent client communications nurturing content that aims to convert Upper Affluent clients to High Net Worth client
- Develop tools that will aid distribution channels to increase affluent clients' consideration and interest via various platforms and activities such as, but not limited to, e-direct mails, SMS messages, advisor spiels.
- Develop and implement client engagements that will open networking and selling opportunities with affluent and HNW clients
- Develop and implement distribution communications in relation to marketing campaigns
- Monitor each activities' results to measure effectiveness of initiatives
Job Category:
Marketing
Posting End Date:
30/05/2025
What We Do
Nashville, Tennessee-based Bridgestone Americas, Inc. is a subsidiary of Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions. Bridgestone develops, manufactures and markets a diverse portfolio of original equipment and replacement tires, tire-centric solutions, mobility solutions and other rubber-associated and diversified products that deliver social and customer value. These best-in-class offerings are sold to consumers and fleet customers around the world under the trusted Bridgestone and Firestone brand names.
With more than 50 production facilities and 55,000 employees, the Bridgestone Americas enterprise spans from Canada to Argentina. Business units of Bridgestone Americas include Bridgestone Retail Operations, the world’s largest network of company-owned retail tire and automotive service centers; Bandag, a leader in commercial tire retreading worldwide; Firestone Building Products, an industry leader in commercial roofing and building solutions; and Firestone Industrial Products, a leading provider of technologically advanced air springs for commercial and passenger vehicle applications.
Across all its businesses, Bridgestone is dedicated to shaping a sustainable future. Guided by its global corporate social responsibility commitment, Our Way to Serve, the company strives to improve the way people around the world move, live, work and play in every aspect of its business.
To view our terms of use, visit https://www.bridgestoneamericas.com/en/terms-of-use.
