Pop! Promos is seeking a strategic and data driven Chief Marketing Officer (CMO) with expertise in digital marketing, pipeline growth, marketing automation, customer segmentation & lifecycle management. This role will be a Channel Partner ally, not just the Chief Marketer. This role will report to the CEO and sit on the company’s executive management team. Along with leadership over the Marketing and Creative Art team, the CMO will work closely with the Sales team to fuel sales pipelines, retain customers and amplify brand equity. The ideal candidate is someone who thrives in a hands-on, collaborative environment and embeds customer insights into every strategy.
Key Outcomes (Performance Objectives)
Within 12 Months, You Will:
- Boost Sales Opportunities by 30%: Segment and activate 10,000+ CRM contacts through targeted campaigns, driving measurable pipeline growth.
- Increase Reorder Rates by 10%: Design and implement automated customer lifecycle workflows (post-order nurture, reorder triggers).
- Enhance Virtual Design Conversion by 10%: Align creative output with customer needs to improve close rates on virtual product designs.
Key Accountabilities:
- Develop and implement marketing strategies with a focus on digital marketing.
- Optimize customer acquisition & retention rates.
- Align marketing efforts with the sales team to drive pipeline growth and revenue acceleration with a focus on understanding the voice of the customer.
- Develop a robust data-driven approach to track ROI and campaign performance.
- Analyze market trends, customer behavior and competitor insights to inform marketing and creative art strategies.
- Ensure brand consistency across all channels and marketing materials.
- Provide Leadership, Management, and Accountability (LMA) over marketing and creative art team members
- Establish and manage annual Marketing budget
Core Competency Requirements:
- 10+ years of B2B marketing experience with 7+ years managing a team
- 3+ years on an executive team, translating data into board-level decisions
- Distributor-Centric Mindset - Channel Marketing / Indirect Sales Models experience
- Expertise in CRM segmentation and marketing automation at scale (10,000+ contacts)
- Advanced Excel/Google Sheets skills
- Hands-on experience with AI-powered marketing tools for automation, analytics, and personalization
- Deep understanding of CRM systems, marketing automation platforms and marketing analytics tools
- Proven track record of leading creative teams to meet revenue goals
- Account Based Marketing - targeting high-value distributor accounts with personalized campaigns
- Lead Routing
- Experience working closely with teams, guiding execution rather than just setting high-level directives.
Compensation and Benefits:
- Competitive base salary commensurate with experience and market
- Generous PTO policy including flex holidays
- Health Insurance, including dental and vision
- Retirement plan with competitive company match
- Company paid Life Insurance
- Voluntary ancillary insurances
- Frequent company-sponsored team activities
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
About Pop! Promos
Pop! Promos is a B2B leader and one of the fastest growing suppliers in the $25B U.S. Branded Merchandise Industry. Our focus is on delivering on-trend, pantone matched and full color products with guaranteed on time and accurate delivery. We are a people-first company that values hard work, innovation, collaboration and employee career growth. We offer a competitive compensation and benefits package, a hybrid work environment and a fun culture!
This role has a flexible work policy while requiring 3 days a week in the Philadelphia office alongside the CEO and their marketing and art team.
Top Skills
What We Do
Pop! Promos is a full-service, quick-turn manufacturer of custom made, Pantone-matched promotional products that are delivered in 30 days or less, guaranteed.
As one of the fastest growing suppliers in the industry, we boast an industry leading design department that returns amazing looking virtuals in 24 hours. We're extremely proud of our customer service, with knowledgeable and helpful account reps that guide your project from initial contact through to delivery. Don't settle for the same old boring promo, talk to Pop! and learn how we truly are Custom Made Simple!
Interested in a career at Pop! Promos? We are currently looking to expand our hardworking and collaborative team! We are not a boring office - we reward hard work with company outings, events, office perks (like cold brew coffee on tap!) and more. Apply today!
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