Channel Optimization Lead

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
The Lifecycle Marketing Team at Klaviyo is the Center of Excellence that delivers seamlessly scalable customer experiences across all segments and geographies through our owned channels. We own the channel performance and optimization and are dedicated to achieving remarkable impacts at every stage of the Customer Lifecycle.
As the Channel Optimization Lead within the Lifecycle Marketing Team, you will assume a visionary role, commanding the performance of all our customer-facing channels and propelling our strategic global direction to unprecedented heights. This position demands an unwavering focus on performance, a commitment to exceeding benchmarks, and the implementation of scalable testing strategies. The ideal candidate will have over 8 years of relevant experience and a proven track record of collaborating with stakeholders to overcome business challenges. Mastery in cross-functional communication, analytical reasoning, project management, and a proactive, customer-centric mindset are indispensable. Join us as a Channel Optimization Manager and embark on a journey of big thinking, where your contributions will redefine the boundaries of Lifecycle Marketing excellence.
How You'll Make a Difference:

• Establish and own performance benchmarks for all marketing channels, relentlessly optimizing through the development and management of a best-in-class testing program.
• Scale winning test results to elevate the optimization of existing and future marketing campaigns across all owned channels.
• Collaborate dynamically with teammates and cross-functional partners, delving into diverse data sources to create highly targeted segments that enhance performance.
• Foster a culture of continuous innovation by designing and amplifying impactful tests and optimizations.
• Champion customer-first initiatives (e.g., Newsletter & Preference Center), ensuring unparalleled customer experiences with transparent and measurable outcomes.
• Partner with Lifecycle Marketing teammates to refine orchestrated omni-channel flows using audience-based and behavior-based segmentation.
• Embrace an ownership mindset while delivering extraordinary results.

Who You Are:

• You bring over 8 years of experience in Demand Generation, Performance Marketing, or Email Marketing.
• You possess profound expertise in marketing best practices, including email deliverability, personalization, segmentation, testing, and reporting.
• You exhibit a strong passion for data and segmentation with an insatiable curiosity to understand both the 'who' and the 'how' of a campaign's audience performance.
• You excel at managing multiple projects simultaneously with finesse.
• You thrive in fast-paced environments, approaching challenges with an indomitable "can-do" attitude.
• You are a creative thinker, driven by curiosity and a fervent passion for innovation.

Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
The pay range for this role is listed below. Some sales and success roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.
Base Pay Range For US Locations:
$121,600 - $182,400 USD
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
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