Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. For over 40 years, our employees have enjoyed rewarding careers that challenge them, support their growth, and inspire them to think and act boldly to make a real impact. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more!
At Fortra, we’re breaking the attack chain. Ready to join us?
The Channel Marketing Specialist will play a pivotal role in supporting the execution of channel marketing strategies. This position requires a dynamic individual who excels in channel event logistics and analysis of key marketing initiatives with our channel partners. This includes event planning, content creation, lead management, and ensuring smooth communication across various marketing channels. You will collaborate closely with Channel Account Managers, Growth Marketing, and Product Marketing. The ideal candidate will have a strong understanding of digital marketing and event management with a passion for driving growth and engaging with partners.
WHAT YOU'LL DO
In-Person Event Planning & Logistics:
- Assist in the coordination and execution of in-person events such as partner conferences, tradeshows, and customer/partner meetups.
- Oversee logistical details, including venue coordination, travel arrangements, catering, and promotional materials.
- Support the creation and maintenance of event timelines and budgets.
- Act as a liaison between vendors, partners, and internal teams to ensure events run smoothly.
- Assist in developing event messaging, collateral, and presentations for partner engagement.
- Track, analyze, report, measure, and communicate program results.
Webinar Facilitation & Coordination:
- Manage the logistics of virtual webinars, including scheduling, registration, and technical setup.
- Partner internally on the creation of content and promotional strategies for webinars.
- Collaborate with internal teams to ensure webinars align with broader channel marketing strategies and goals.
- Provide on-the-day support during webinars, managing attendee engagement and troubleshooting any issues.
Partner Marketing Support:
- Aid channel partners with marketing materials, campaign assets, and training to help drive sales initiatives.
- Assist in developing and implementing co-branded marketing campaigns for partners.
- Measure and report on campaign performance, providing insights for optimization.
Administrative & Reporting Tasks:
- Maintain an up-to-date directory of events, webinars, and partner activities.
- Prepare regular reports to evaluate event and campaign success, including metrics such as attendance, engagement, and ROI.
- Provide recommendations to leadership based on program results.
- Assist in managing marketing budgets and tracking expenses related to marketing programs.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2-4 years of experience in marketing, event planning, or a related field, preferably in the technology industry.
- Experience planning and coordinating in-person events and virtual webinars.
- Strong organizational skills and attention to detail with the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Basic understanding of digital marketing strategies, including email marketing and social media.
- Ability to work both independently and collaboratively in a fast-paced, team-oriented environment.
- Strong problem-solving and troubleshooting skills, particularly in fast-paced environments.
- Familiarity with Microsoft Dynamics CRM, Salesforce CRM, marketing automation tools, Wrike, Google Analytics and AdWords is a plus.
- Able and willing to travel as required by the business (up to 10%)
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At Fortra, our compensation philosophy prioritizes fair market value and internal equity, aligning with your experience and specialized skill set.
As a full-time, exempt employee at Fortra, you’ll enjoy a comprehensive benefits package that includes:
- Health, dental, and vision coverage as of hire
- Immediate enrollment in 401(k), HSA, and FSA plans
- Flexible PTO policy
- Participation in our equity program
- Tuition and personal enrichment reimbursement
- Option to enroll in ID Theft Protection Program
Check out some of the of the other benefits we offer that are focused on your holistic well-being and our Diversity, Equity, and Inclusion program.
Compensation
$50,000—$80,000 USD
Visit our website to learn more about why employees choose to work for Fortra. Remember to connect with us on LinkedIn.
As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.
Top Skills
What We Do
HelpSystems has long been known for helping organizations become more secure and autonomous. However, over the years, our customers have shared with us that it has gotten harder and harder to protect their data. As technology plays an increasingly important role in the way organizations operate, cyberthreats are evolving to become more powerful than ever before. If there's one thing we've learned from being in an industry where the only constant is change, it's that being adaptable is the best way to grow in the right direction. So we've listened to our customers' concerns, problem-solved, and delivered with impressive results. Consequently, we're a different company today — one that is tackling cybersecurity head-on.
That's why HelpSystems is now Fortra, your cybersecurity ally. We're bringing the same people-first support and best-in-class portfolio that you've come to expect from HelpSystems, only now we're unified through the mission of providing solutions to organizations' seemingly unsolvable cybersecurity problems. We offer leading solutions like data security, infrastructure protection, managed services, and threat research and intelligence. Throughout every step of our customers' journeys, our experts are determined to help increase security maturity while decreasing the operational burden that comes with it. Because our team puts the same level of care into protecting our customers' peace of mind as their precious data.
We're driven by the belief that nothing is unsolvable.
We're tenacious in our pursuit of a better future for cybersecurity.
We are Fortra.
Why Work With Us
At Fortra, we’re all about people. Employees choose to work for Fortra and experience years of career enjoyment for a number of reasons, including their respect for one another and their ability to positively impact the business trajectory and its future.
