Channel Marketing Specialist (m/f/d)

About Us

Sophos is a global leader and innovator of advanced security solutions for defeating cyberattacks. The company acquired Secureworks in February 2025, bringing together two pioneers that have redefined the cybersecurity industry with their innovative, native AI-optimized services, technologies and products. Sophos is now the largest pure-play Managed Detection and Response (MDR) provider, supporting more than 28,000 organizations. In addition to MDR and other services, Sophos’ complete portfolio includes industry-leading endpoint, network, email, and cloud security that interoperate and adapt to defend through the Sophos Central platform. Secureworks provides the innovative, market-leading Taegis XDR/MDR, identity threat detection and response (ITDR), next-gen SIEM capabilities, managed risk, and a comprehensive set of advisory services. Sophos sells all these solutions through reseller partners, Managed Service Providers (MSPs) and Managed Security Service Providers (MSSPs) worldwide, defending more than 600,000 organizations worldwide from phishing, ransomware, data theft, other every day and state-sponsored cybercrimes. The solutions are powered by historical and real-time threat intelligence from Sophos X-Ops and the newly added Counter Threat Unit (CTU). Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com.

Role Summary

We are looking for an ambitious Channel Marketing Manager (m/f/d) responsible for developing, implementing, and measuring marketing activities in the assigned region. The goal of this role is to drive indirect sales growth through Sophos distributors and resellers, ensuring annual sales targets are met. 

The position requires residency in Germany, a valid work permit, fluent German (C1) in spoken and written form, and good English skills (B2).

What You Will Do:

• Joint Marketing Initiatives – Plan, promote, and execute marketing programs with Sophos distributors, selected partners and the internal sales team according to global OKRs and local targets. 
• Demand Generation Initiatives – Set goals, track performance, and optimize New Customer Demand Gen initiatives in collaboration with partners and internal teams, based on the global OKRs. 
• Sales Team Enablement – Train sales teams on Demand Gen strategies and work closely with SDRs for lead follow-up and performance tracking. 
• Partner Portal & Incentive Management – Plan, organize and optimize regional partner portals, programs, and incentive structures. 
• Marketing Campaign Coordination – Align and localize marketing campaigns for partner and distributors with global teams, ensuring effective implementation and success tracking. 
• Event Planning & Execution – Organize and attend industry events, fairs, conferences, and Sophos-driven events for partners. 
• Development Program – Plan and coordinate regional webinar and enablement initiatives to engage and educate partners and prospect partners. 
• Budget & Performance Reporting – Provide quarterly reports on channel marketing expenditures and measure success metrics and coordinate, organize the dedicated budget

What You Will Bring:

• trong relationship-building and teamwork skills 
• Excellent communication abilities 
• Fluent in German (C1) and proficient in English (B2) 
• Proficiency in MS Office applications 
• Experience in planning and executing marketing initiatives 
• Project management and coordination skills 
• Experience working with external service providers and agencies 
• At least first experience in channel marketing, distribution preferred
• Willingness to travel within the assigned region for events, meetings, and training sessions 
• Occasional overseas travel for internal marketing or partner conferences 
• Flexibility to work outside standard business hours for events when required 
• Strategic Collaboration – Work with EMEA Marketing to share insights, best practices, and ensure alignment with company-wide marketing objectives

#B1

#IC2

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Ready to Join Us?

At Sophos, we believe in the power of diverse perspectives to fuel innovation. Research shows that candidates sometimes hesitate to apply if they don't check every box in a job description. We challenge that notion. Your unique experiences and skills might be exactly what we need to enhance our team. Don't let a checklist hold you back – we encourage you to apply.

What's Great About Sophos?

· Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach. Please refer to the location details in our job postings for further information.

· Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit

· Employee-led diversity and inclusion networks that build community and provide education and advocacy

· Annual charity and fundraising initiatives and volunteer days for employees to support local communities

· Global employee sustainability initiatives to reduce our environmental footprint

· Global fitness and trivia competitions to keep our bodies and minds sharp

· Global wellbeing days for employees to relax and recharge 

· Monthly wellbeing webinars and training to support employee health and wellbeing

Our Commitment To You

We’re proud of the diverse and inclusive environment we have at Sophos, and we’re committed to ensuring equality of opportunity. We believe that diversity, combined with excellence, builds a better Sophos, so we encourage applicants who can contribute to the diversity of our team. All applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, sex, gender reassignment, marital status, race, religion or belief, color, age, military veteran status, disability, pregnancy, maternity or sexual orientation. We want to give you every opportunity to show us your best self, so if there are any adjustments we could make to the recruitment and selection process to support you, please let us know. 

Data Protection

If you choose to explore an opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos. If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights. For more information on Sophos’ data protection practices, please consult our Privacy Policy Cybersecurity as a Service Delivered | Sophos