Channel Marketing Manager, Public Safety

Resuscitation, ZOLLMED.com

At ZOLL, we're passionate about improving patient outcomes and helping save lives.
We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions.
The Resuscitation division of ZOLL Medical Corporation develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally. Our dedicated employees take pride in their commitment to improving patient outcomes while delivering world-class customer service.
At ZOLL, you won’t just have a job. You’ll have a career—and a purpose.
Join our team. It’s a great time to be a part of ZOLL!
Job Summary
The US Channel Marketing Manager will be responsible for driving channel marketing strategy, tactics and support for select public safety distributor partners in the US. You will work closely with strategic account sales and cross-functional partners to execute channel marketing programs and promotions that will accelerate public safety product portfolio growth and public adoption. You will manage annual & quarterly strategic planning with partners, day-to-day communications with the channels and drive marketing programs, promotions and new products within the public safety portfolio.
Essential Functions

• Direct and manage all marketing-to-marketing activities between ZOLL and assigned top tier strategic distribution partners, fostering relationships to help drive the business.

• Develop and execute the annual marketing plan for each partner and drive quarterly calendars and actions.

• Manage, monitor and measure distributor partner marketing strategies and programs, providing regular analytics and recommendations for optimization.

• Developing and execute strategic digital and e-commerce content initiatives, including optimization planning to drive channel partner engagement and sales growth.

• Own relationships with core marketing stakeholders across distributor accounts. Negotiate and execute supplier investment/co-op marketing programs.

• Develop channel marketing strategies in collaboration with the extended marketing team, senior manager and sales. Manage innovation and development of distributor marketing tools while overseeing brand/product positioning and messaging in key segments.

• Create and maintain consistent, high-level communications cadence with account to drive partnerships and programs

• Create high-impact and engaging presentations and support sales field activities.

• Lead special projects and programs that benefit from channel marketing involvement.

Required/Preferred Education and Experience

• Bachelor's Degree required

• 7-10 years marketing experience; ideally working with distribution channels

• Experience working with annual calendar of monthly programs/promo schedules required

Knowledge, Skills and Abilities

• Strong experience in content development, promotion ideation and working with cross-functional and internal teams.

• Self-starter with in-depth knowledge of current channel marketing strategies and techniques.

• Experience managing annual/quarterly calendar of programs and promotions

• Demonstrated analytical, organizational, negotiation and project management skills

• Demonstrated written and oral communications skills, including strong presentation skills

• Superb leadership, communication, and collaboration capabilities

• Excellent time-management and organizational skills

• Advanced ability to drive creativity and innovation

Travel Requirements

• Up to 30-40% annually

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Standing - Occasionally

• Walking - Occasionally

• Sitting - Constantly

• Talking - Occasionally

• Hearing - Occasionally

• Repetitive Motions - Frequently

ZOLL is a fast-growing company that operates in more than 140 countries around the world. Our employees are inspired by a commitment to make a difference in patients' lives, and our culture values innovation, self-motivation and an entrepreneurial spirit. Join us in our efforts to improve outcomes for underserved patients suffering from critical cardiopulmonary conditions and help save more lives.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.