Channel Marketing Manager, North America

Posted 4 Days Ago
Be an Early Applicant
Canada
Senior level
Cloud • Hardware • Software • Business Intelligence
The Role
Develop and execute B2B marketing strategies for channel partners in North America, focusing on engagement and growth through campaigns and collaboration.
Summary Generated by Built In

Description

Your team’s dynamic:

Genetec is a market leader and innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. We are seeking a Channel Marketing Manager tasked with developing and executing strategic B2B marketing initiatives that drive engagement, demand, and growth across the channel partner ecosystem.

Focused on the North American region, you’ll be at the heart of our partner ecosystem, crafting and executing regional marketing programs that drive engagement, boost sales, and elevate our brand. You'll collaborate with premium partners, launch compelling campaigns, and create unforgettable engagement opportunities that fuel business success.

You will be a strategic thinker with the experience to develop and execute impactful, channel-centric marketing programs with the creative spice to have fun with it.

What your day will look like:

  • Grow the marketing function within strategic account management to develop new sales and marketing opportunities
  • Collaborate with top-tier, strategic partners in the field and virtually to co-create branded campaigns, joint go-to-market initiatives, and demand-generation programs
  • Build and optimize relationships with internal and external sales, marketing, and enablement counterparts to deliver premium channel marketing services
  • Plan and manage partner-focused campaigns, events, and enablement programs to strengthen relationships, enhance loyalty, and expand business opportunities
  • Collaborate with key technology partners to drive channel-focused initiatives
  • Track and analyze marketing initiatives, measuring effectiveness against established goals and providing recommendations for continuous improvement

More about you:

  • Bachelor’s degree in marketing, business, or a related field
  • 7 or more years of experience in B2B channel marketing, partner marketing, or field marketing, preferably in the security, IT, or technology industry
  • Proven ability to develop and execute partner marketing strategies that drive measurable results
  • Strong project management and organizational skills, with the ability to manage multiple initiatives at once
  • Excellent communication, relationship-building, and presentation skills
  • Experience working within a channel model and an understanding of its unique dynamics

You’d be the perfect fit if: 

  • You thrive in team environments, but also know how to own and lead projects
  • You enjoy traveling in the field (up to 25%) meeting with partners and counterparts to drive relationships and deep account engagement
  • You think outside the box and understand there’s more than one way to market
  • You enjoy the complexities of a channel model and know how to leverage it for success

Let’s talk perks!

  • Attractive compensation package
  • Training Tuition Reimbursement Program
  • Work-life balance with a flexible working schedule

Still not sure if you check every box, but think it’s worth a shot? We love that enthusiasm!

Thank you for your application, but please note that only qualified candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.

Top Skills

B2B Marketing
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Montreal, CA
2,180 Employees
On-site Workplace
Year Founded: 1980

What We Do

Leading technology provider of business intelligence, unified physical security, public safety, and operations. Genetec develops open-platform software, hardware, and cloud-based services for the physical security and public safety industry. Its flagship product, Security Center, unifies IP-based video surveillance, access control, and automatic license plate recognition (ALPR) into one platform. A global innovator since 1997, Genetec is headquartered in Montreal, Canada, and serves enterprise and government organizations via an integrated network of resellers, integrators, and consultants in over 159 countries. Genetec was founded on the principle of innovation and remains at the forefront of emerging technologies that unify physical security systems.

Similar Jobs

McCain Foods Logo McCain Foods

Senior Brand Manager- Quick Service Restaurants

Food • Retail • Agriculture • Manufacturing
Toronto, ON, CAN
20000 Employees
108K-144K Annually

McCain Foods Logo McCain Foods

Temporary Senior Brand Manager

Food • Retail • Agriculture • Manufacturing
Toronto, ON, CAN
20000 Employees
108K-143K Annually

Kraft Heinz Logo Kraft Heinz

Head of Marketing & Strategy - TE

Big Data • Cloud • Food • Machine Learning • Software • Database • Analytics
Hybrid
Toronto, ON, CAN
38000 Employees
204K-255K Annually
Easy Apply
Remote
Hybrid
2 Locations
270 Employees
80K-90K Annually

Similar Companies Hiring

True Anomaly Thumbnail
Software • Machine Learning • Hardware • Defense • Artificial Intelligence • Aerospace
Colorado Springs, CO
131 Employees
Caliola Engineering Thumbnail
Software • Machine Learning • Hardware • Defense • Data Privacy • App development • Aerospace
Colorado Springs, CO
53 Employees
Red 6 Thumbnail
Virtual Reality • Software • Hardware • Defense • Aerospace
Orlando, Florida
113 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account