Channel Marketing Manager, Consumer Channel

Job TitleChannel Marketing Manager, Consumer Channel

Job Description

We’re looking for a Channel Marketing Manager, Consumer to join our Consumer Channel in Philippines

Working for Signify means being creative and adaptive while working in a fast-paced company. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career while transforming our industry.

As the world leader in lighting, we’re constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we’re breaking new grounds in data analytics, AI, and smart homes, offices, cities and more!

Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.

We’re on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch!

What you’ll do

Act as the "lead" of Consumer Marketing for Philippines by developing the marketing plan that requires a multi-disciplinary approach and knowledge of channel marketing principles, theories and concepts. You define and execute the Go-To-Market strategy for the trade channel covering wholesales and other important partners, in close cooperation with sales, marcom and product marketing.

More specifically, your responsibilities will include:

• Analyze the market dynamics based on benchmark insights on market, customer & competition.
• Identify insights, need gaps of end customers and wholesalers
• Manage the entire promoter’s (PCs) performance in the country
• Develop and execute clear channel specific strategy
• Drives portfolio optimization for a specific channel, Ability to set clear commercial terms for the channel
• Plans, executes and measures marketing activities in channel, ability to design and execute channel programs, flawless execution of new products introduction in the market, in depth understanding of merchandising, execute consumer promotions.
• Analyze distribution gaps, reach/need for partner addition and opportunities for different product portfolios
• Identifies problems in a channel performance and comes up with solutions that can mitigate the issues collaborating with relevant teams.
• Monitors new Product introductions in the market, analyze retail audit reports and plan actions basis the same.
• Measures ROI of investment done in channel marketing activations

Your qualifications

• 8+ years of experience in any combination of Trade Marketing, MarCom and Product Management
• Experience in consumer electronics / building automation / materials company
• 5+ years in customer facing position in B2C sector market, involving different go-to- market models in Traditional Trade, Modern Trade and E-Commerce
• Experience in full-cycle of promotional campaigns both in-store and off-store
• 3+ years experience in sustainable relationships with customers and partners by triggering an effective and profound dialogue with a win-win mindset (profitable solutions for all)
• Demonstrated understanding of business operations, marketing principles and management skills and techniques.
• Completed a Bachelor's degree / Master's degree

What you’ll get in return…

We’re offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.

See #SignifyLife through the eyes of our employees!