Job Description
We have an excellent opportunity available for an experienced Category Development & Trade Marketing Manager to make a difference at Kraft Heinz. This role in the Away From Home business will be responsible for generating and capturing opportunities with the National Wholesalers and Cash & Carry within our Route-to-Market channel.
This role will execute an even blend of Category Development responsibilities - such as providing range, display and RGM strategies externally; and Trade Marketing responsibilities - such as providing category-driving brand activations and B2B initiatives aimed at independent operators. This role requires a customer-centric mindset, strong analytical skill, and an ability to influence stakeholders through data-to-insight. We expect significant time spent externally with our wholesale customers - understanding their business, category dynamics, and customers. This is counter-balanced with an even blend of internal responsibilities, related to strategy creation and stakeholder management.
What you'll do:
- Cat Dev: Be the 'trusted advisor' and lead category insights for our customers. Primary customer focus on Bidfood, Booker and Brakes, with secondary focus on the major Buying Groups in Regional Wholesale.
- Trade Marketing: Be the conduit between core Brand plans (local and global) and RTM trade marketing plans.
- Trade Marketing: Build materials and 360 selling tools for Sales to execute in-trade
- Internal (TM): Leader of execution for JBP-invested (D&A) branded activations in RTM
- Internal (CD): Owner of category data, insights & RGM evaluations
What you'll need:
Education & Experience
- Experience in Sales, Category Development and/or Trade Marketing (guideline 5+ years)
- Leadership experience managing teams/agencies (guideline 3+ years)
- Deep knowledge of food & beverage dynamics in AFH channel
- Bachelor's degree preferred
Technical Skills
- Proficiency in MS Office tools (Excel, PowerPoint, Outlook)
- Highly proficient in data analytics and familiar with Cat Dev data and reporting tools - e.g. Circana
- Highly proficient in understanding operator behaviour and translating Marketing plans into Trade plans
Professional Attributes
- Commercial acumen - ability to convey a strong value proposition, with strong analytical skill.
- Leadership & stakeholder management - capable of engaging, inspiring and influencing peers & leaders.
- Execution excellence - strong focus on driving excellence in execution to deliver optimal results.
- Data-driven decision-making - ability to analyze market data and make strategic recommendations.
- Customer-centric mindset - ability to build strong meaningful relationships with wholesalers and operators
What we offer you
- An ambitious employer; we only want the best for our people!
- An industry-recognised career development pathway
- A meritocratic salary and bonus structure
- Excellent training & coaching opportunities to develop your skills and behaviours
- Flexible and hybrid working approach, including ability to work from abroad
- Family-friendly and inclusive work environment, backed by leadership-sponsored Business Resource Groups
- Private medical cover & Digital GP
- Market leading parental leave benefits & sponsored nursery scheme
- Employee discount on Heinz products!
- 3 volunteering days per year (Soup Kitchen, Magic Breakfast)
- Option to purchase additional holidays
- Exclusive gym discounts & cycle to work scheme
- Premium membership to Calm App
Location(s)
London - The Shard
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Top Skills
What the Team is Saying
What We Do
Kraft Heinz is a global food company with a delicious heritage.
With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every table we touch.
We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet.
We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Work With Us
We believe that great people make great companies, and we’re growing something great here at Kraft Heinz.
Operating in over 20 global markets, across 9 functions, no matter your career goals, we have a seat at the table for you.
Gallery
Kraft Heinz Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.
