Job Description
Summary
The Category Customer Manager is responsible for developing and executing the Kraft Heinz category strategy at the customer level across Australia and New Zealand. By deeply understanding customer strategies and priorities, this role bridges the Marketing and Sales teams to align on 18month strategic plans. The CCM leads the creation and delivery of compelling range reviews and strategic initiatives, fostering strong partnerships with retail customers to drive mutual growth .
Key responsibilities
Strategic Planning
- Align strategic initiatives with customer timelines to ensure seamless execution.
- Synthesizing of KH strategic objectives, KH Category strategies and Customer strategies to develop winning strategies across our portfolio.
- Process and analytical support for formation of Joint Business and Joint Category plans, to align KH and Customer strategies and activities over 18 month horizons
Category Strategy
- Detailed knowledge and understanding of the performance by retailer for the categories Kraft Heinz participates in
- Prioritisation of categories and customers across the Kraft Heinz business in Australia and New Zealand
- Support the risks and opportunities process by developing and monitoring retailer-oriented plans through cross-functional initiatives, collaborating with Finance to close gaps against the plan,
- Complete monthly review of market share and scan for internal routines and planning
Range Reviews
- Lead the objective setting and R&O process for Must Win/Grow range reviews
- development of stories and sell-in for customer-facing workshops and range reviews in partnership with Sales, Category Revenue, and Category Development.
- NPD sell in and go-to-market planning
- Consult on customer target setting for new product launches, including distribution and margin assumptions
- Identify risks and develop retailer-oriented plans, ensuring effective communication of category strategies and assumptions with sales, marketing, and demand planning teams.
- Lead the formation of deletion defense stories to ensure optimal range review outcomes, aligned with category strategies and retailer objectives.
- Conduct bottom-up customer planning with sales, focusing on segmentation, ranging gaps, and promotional activation.
Insights
- Collaborate with Category Development and Marketing teams to make ranging category decisions to support Kraft Heinz strategic objectives.
- Develop and leverage tools, processes, insights, and systems capabilities related to range, shelf layout, and distribution performance.
Leadership
- Responsible for leading a team of two Analysts
- Coordination and allocation of workload across the group
- Development and performance support of team members
About you
- 5+ years of working experience in FMCG Sales/Key Account Management or on retailer-side Buyer or similar
- 2+ years working with or for major Australian retailers (i.e. Coles, Woolworths, Metcash)
- Bachelor's degree - business or sales related discipline is desirable
- Advanced Microsoft PowerPoint & Excel
- Promotion and/or range modelling
- Systems knowledge a plus: Nielsen/IRI Scan/Panel (e.g. Temple, UNIFY), Demantra, JDA, Tableau, Quantium, Dunnhumby
- Passionate and driven about delivering results
- Strong interpersonal skills to influence and sell recommendations internally, ability to negotiate both internally and externally to achieve the objectives of the Kraft Heinz Category Strategy
- Skilful in presentation and storytelling skills, using data to tell a story and influence our customers in all of our interactions
- Problem-solving mentality with ability to navigate a high pace environment
- Strong analytical horsepower with ability to translate insights into action through storytelling to sell plans to customers
- Strong commercial & retailer acumen ideally through direct experience at a retailer or in a retailer-facing role
About us
- Hybrid Working - Flexibility around when and where you work.
- Pay for Performance - industry leading variable compensation offerings tied to company and individual performance on top of a competitive base salary package.
- Parental Leave - paid time off for both primary AND secondary caregivers
- Leave Options - Purchased leave, volunteer leave and LiveWell leave programs to give you even more flexibility to plan your life and spend time on causes that matter.
- Great Place to Work certification in Australia.
- In House Training Programs
- Corporate Discount Programs & Novated Leasing - Utilize a range of discount programs (gym membership, health insurance, banking
#LI-DNI
Location(s)
Freshwater
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Top Skills
What the Team is Saying
What We Do
Kraft Heinz is a global food company with a delicious heritage.
With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every table we touch.
We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet.
We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Work With Us
We believe that great people make great companies, and we’re growing something great here at Kraft Heinz.
Operating in over 20 global markets, across 9 functions, no matter your career goals, we have a seat at the table for you.
Gallery
Kraft Heinz Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.
