Casino Acquisition Conversion Manager

ABOUT FANDUEL

FanDuel Group (“FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.

FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey, Georgia, California, Oregon, Canada and Scotland.

Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.

FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE ROSTER

At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

THE POSITION
Our roster has an opening with your name on it

We’re looking for an Acquisition Manager focused on Conversion who’ll lead on improving every customer touch point from considering signing-up to FanDuel Casino through to full activation. This role will be responsible for leading the conversion strategy with data-driven decision making and commercial savvy to drive company growth through our Casino product. This is a high profile role with the opportunity to make a material impact on the business outcome for FanDuel Group.

THE GAME PLAN
Everyone on our team has a part to play

• Obsess about the customer journey from media exposure through activation, building a strategy for identifying opportunities to grow value in by improving each stage of the funnel.
• Define KPIs, then develop a cadence and process for reporting against them.
• Identify data gaps to improve the quality of data to ensure we are making informed decisions using a single source.
• Build a process for how we work with product to ensure we are reporting on the right metrics, as well and the context behind performance.
• Work seamlessly with Conversion leads from across different FanDuel Group Business Units to share knowledge and drive a unified approach.
• Mature our conversion practice constantly iterating and improving our reporting, insights, experiments, and partners.
• Lead conversations with product and content teams to continually improve the end-to-end new customer experience from response to conversion.
• Own and consider App Store Optimization as part of the Conversion landscape, managing a robust test & learn ASO optimization roadmap.
• Foster a test and learn culture that continues to improve our performance and processes
• Raise the bar for how we think about our new customers and the experience that we deliver for
  

THE STATS
What we're looking for in our next teammate

• Minimum 3 years of experience in commercial, digital or growth marketing with a focus on consumer acquisition and conversion preferred
• Minimum 1 year of managerial or mentorship experience preferred
• Bachelor's Degree in Marketing, Business or Analytical field (or other relevant discipline) preferred
• Proven Growth mindset; Product led, data driven, and highly creative
• Proficient in a range of tools across the marketing stack (Amplitude and Quantum Metric highly desirable)
• Results oriented, with the need to be objective and measure performance
• Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity
• Track record of delivering business outcomes
• Strong analytical rigor to your decision making
• Ability and eagerness to effectively balance the big-picture strategic work with execution
• Demonstrably customer obsessed
• Interest in the Online Gaming Industry preferred
  

PLAYER BENEFITS
We treat our team right

From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:

• An exciting and fun environment committed to driving real growth
• Opportunities to build really cool products that fans love
• Career and professional development resources to help you refine your game plan for owning and driving your career and development
• Be well, save well and live well - with FanDuel Total Rewards your benefits are one highlight reel after another
  

FanDuel is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!”  We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, Veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.  We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance.  Having a diverse and inclusive workforce is a core value that we believe makes FanDuel stronger and more competitive as One Team!

The applicable salary range for this position is $99,000 - $136,400 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

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