Campaign Manager, Strategic Events Team

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
ServiceNow is looking for a standout Campaign Program Manager to help drive the success and growth of our integrated global marketing campaigns. You will work closely with internal stakeholders across Marketing and other functions to effectively develop, execute and measure integrated campaigns. The individual filling this role will have strong project management skills, be detail-oriented, and have expertise in and a passion for activating amazing campaigns.
What you get to do in this role:

• Lead the creation and development of integrated marketing campaigns for our target personas to drive registration for key events, including World Forum and Knowledge
• Coordinate with cross functional teams to drive demand/lead generation campaign programs that span across marketing vehicles including content, social, digital/media, email
• Work closely with internal stakeholders to execute and monitor marketing program performance
• Project manage content creation or curation needs and drive collaboration of deliverables across various teams, including website, events, social, paid media, communications, operations and more (including videos, infographics, emails, slides, social, webpages, promotional collateral).
• Work with marketing operations to ensure all tracking requirements are in place for necessary performance reporting.
• Manage a cadence of reporting, monitor program performance, and identify areas for improvement
• Support the Audience Acquisition Team across event initiatives

Qualifications
To be successful in this role you have:

• 8+ years' experience in B2B integrated marketing or campaign program management
• Solid ability to develop, lead and execute integrated campaigns, programs, events
• A meticulous desire to manage project timelines and deliverables
• Experience working with global teams and external partners, with a proven ability to build collaborative relationships
• Knowledge of digital marketing (SEO, SEM, paid media, etc.) trends and tools; ability to bring in new ideas and best practices
• A passion for metrics and data to influence decisions; experience using reporting/dashboard tools, preferably Tableau and PowerBI
• Exceptional team player with strong communication and interpersonal skills
• Experience with Marketing Automation, preferably Marketo, a plus
• Self-starter with high energy, "can do" personality and desire to thrive in a fast-paced growth environment

JV19
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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